{"id":10065,"date":"2025-02-10T22:42:57","date_gmt":"2025-02-10T22:42:57","guid":{"rendered":"https:\/\/proximacloudcrm.com\/acino-2\/"},"modified":"2025-12-08T04:05:15","modified_gmt":"2025-12-08T04:05:15","slug":"acino","status":"publish","type":"post","link":"https:\/\/proximacloudcrm.com\/es\/blog\/acino\/","title":{"rendered":"Acino en Ucrania"},"content":{"rendered":"\t\t
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Casos de \u00e9xito de Proxima Cloud CRM: Acino en Ucrania. Pa\u00eds: Ucrania<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Acino en Ucrania<\/strong> forma parte de un grupo farmac\u00e9utico suizo y centra su actividad en las siguientes \u00e1reas:<\/p>

\u25aa desarrollo y producci\u00f3n de medicamentos gen\u00e9ricos y suplementos diet\u00e9ticos eficaces, seguros y de alta calidad
\u25aa comercializaci\u00f3n y promoci\u00f3n de medicamentos de compa\u00f1\u00edas farmac\u00e9uticas internacionales
\u25aa fabricaci\u00f3n bajo contrato y licenciamiento de medicamentos en colaboraci\u00f3n con socios para su promoci\u00f3n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tRETO EMPRESARIAL\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

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La empresa Acino<\/strong> necesitaba herramientas digitales eficaces para marketing y operaciones de su fuerza de ventas externa, que pudieran implementarse r\u00e1pidamente y adaptarse con flexibilidad a las necesidades del negocio.<\/p>\n\n

Durante la pandemia de Covid-19<\/strong>, surgi\u00f3 una necesidad adicional de integrar una plataforma educativa e informativa para profesionales sanitarios, MedAcino<\/strong>, tanto para el registro de usuarios como para realizar comunicaciones remotas.<\/p>\n\n\n\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSOLUCI\u00d3N\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

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PRODUCTOS IMPLEMENTADOS:<\/strong>
\u25aa Proxima Cloud CRM<\/strong> \u2013 sistema CRM multiling\u00fce, flexible y omnicanal para equipos comerciales del sector farmac\u00e9utico<\/strong>
\u25aa Proxima OCM<\/strong> \u2013 plataforma integral para gestionar comunicaciones omnicanal
\u25aa Axioma<\/strong> \u2013 base de datos sindicada de profesionales sanitarios y centros m\u00e9dicos<\/strong><\/p>

Los productos se adaptaron al modelo de negocio de Acino tras proyectos piloto en los que se configuraron todos los procesos necesarios.<\/p>

Adem\u00e1s<\/strong>, la empresa recibi\u00f3 un soporte t\u00e9cnico completo<\/strong> que inclu\u00eda:
\u2022 configuraci\u00f3n personalizada de CRM con acceso a la base de datos Axioma<\/strong><\/a><\/span>\u00a0<\/strong>\u00a0
\u2022 configuraci\u00f3n del m\u00f3dulo de marketing omnicanal (OCM)
\u2022 actualizaciones peri\u00f3dicas de productos
\u2022 soporte y consultor\u00eda para el equipo
\u2022 resoluci\u00f3n \u00e1gil de incidencias t\u00e9cnicas<\/p>

Esto garantiz\u00f3 un uso estable y continuo por parte de los usuarios en todas las fases.<\/p>

Se integraron las plataformas Proxima OCM, Proxima Cloud CRM y la base Axioma con el portal MedAcino, lo que permiti\u00f3 registrar f\u00e1cilmente a los profesionales sanitarios y establecer una comunicaci\u00f3n remota eficaz con ellos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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RESULTADOS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La colaboraci\u00f3n con Proxima Research permiti\u00f3 una gesti\u00f3n eficaz de las actividades promocionales del equipo externo, mejorando significativamente el rendimiento de marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tTESTIMONIO DEL CLIENTE\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

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\u201cLa implementaci\u00f3n eficaz de los servicios de Proxima Research en Ucrania desde 2015 fue el punto de partida para ampliar nuestra colaboraci\u00f3n a Moldavia, Kazajist\u00e1n, Uzbekist\u00e1n, Kirguist\u00e1n, Azerbaiy\u00e1n, Georgia y Armenia.\u201d
\u2014 Inna Sorochynska, directora del Departamento de An\u00e1lisis y Evaluaci\u00f3n de Eficiencia Comercial de Acino<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tDescargar el caso de Acino en Ucrania\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

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M\u00f3dulos disponibles de Proxima Cloud CRM para una gesti\u00f3n de ventas eficaz<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Resuelve los principales desaf\u00edos tecnol\u00f3gicos y acelera el crecimiento de tu empresa farmac\u00e9utica \u2014 elige el plan m\u00e1s adecuado para tu equipo<\/a><\/span> y prueba la demo gratuita<\/a><\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tConsulta m\u00e1s casos de \u00e9xito en la secci\u00f3n de clientes de Proxima Cloud CRM\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Casos de \u00e9xito de Proxima Cloud CRM: Acino en Ucrania. Pa\u00eds: Ucrania Acino en Ucrania forma parte de un grupo farmac\u00e9utico suizo y centra su actividad en las siguientes \u00e1reas: \u25aa desarrollo y producci\u00f3n de medicamentos gen\u00e9ricos y suplementos diet\u00e9ticos eficaces, seguros y de alta calidad\u25aa comercializaci\u00f3n y promoci\u00f3n de medicamentos de compa\u00f1\u00edas farmac\u00e9uticas internacionales\u25aa […]<\/p>\n","protected":false},"author":6,"featured_media":19906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[139],"tags":[240,135,128,236],"class_list":["post-10065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-force-excellence-uk","tag-automation-es","tag-casos-de-exito","tag-pharmacrm-es","tag-transformacion-digital"],"yoast_head":"\nCaso de \u00e9xito \ud83c\udfc6 de integraci\u00f3n de CRM en el negocio de la farmac\u00e9utica Acino en Ucrania - PROXIMA Cloud CRM<\/title>\n<meta name=\"description\" content=\"C\u00f3mo Proxima Cloud CRM ayud\u00f3 a Acino \ud83d\udd04 a implementar una soluci\u00f3n CRM flexible con integraci\u00f3n de plataformas educativas m\u00e9dicas y bases de datos de profesionales sanitarios \ud83d\udc8a \u2013 un caso real del sector farmac\u00e9utico\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proximacloudcrm.com\/es\/blog\/acino\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acino en Ucrania - 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