{"id":10096,"date":"2025-07-17T22:43:07","date_gmt":"2025-07-17T22:43:07","guid":{"rendered":"https:\/\/proximacloudcrm.com\/natcofarma-brasil-2\/"},"modified":"2025-07-16T17:53:01","modified_gmt":"2025-07-16T17:53:01","slug":"natcofarma-brasil-2","status":"publish","type":"post","link":"https:\/\/proximacloudcrm.com\/es\/blog\/natcofarma-brasil-2\/","title":{"rendered":"Natcofarma Brasil"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10096\" class=\"elementor elementor-10096 elementor-8814\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-330e530 e-flex e-con-boxed e-con e-parent\" data-id=\"330e530\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67d93ee elementor-widget elementor-widget-heading\" data-id=\"67d93ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Casos de \u00e9xito de Proxima Cloud CRM: Natcofarma Brasil. Pa\u00eds: Brasil<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d4705b elementor-widget elementor-widget-text-editor\" data-id=\"8d4705b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Natcofarma Brasil<\/strong> es una compa\u00f1\u00eda farmac\u00e9utica en r\u00e1pido crecimiento.<br \/>La divisi\u00f3n brasile\u00f1a participa en dos eventos m\u00e9dicos clave del pa\u00eds:<\/p><p>\u25aa El Congreso Brasile\u00f1o de Oncolog\u00eda Cl\u00ednica <strong>(SBOC)<\/strong><br \/>\u25aa El Congreso Brasile\u00f1o de Hematolog\u00eda, Hemoterapia y Terapia Celular <strong>(HEMO)<\/strong><\/p><p>Para optimizar sus procesos de negocio, la compa\u00f1\u00eda eligi\u00f3 integrar el m\u00f3dulo de comunicaci\u00f3n omnicanal de Proxima Cloud CRM &#8211; Proxima OCM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-128bf5f elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"128bf5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-briefcase\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M320 336c0 8.84-7.16 16-16 16h-96c-8.84 0-16-7.16-16-16v-48H0v144c0 25.6 22.4 48 48 48h416c25.6 0 48-22.4 48-48V288H320v48zm144-208h-80V80c0-25.6-22.4-48-48-48H176c-25.6 0-48 22.4-48 48v48H48c-25.6 0-48 22.4-48 48v80h512v-80c0-25.6-22.4-48-48-48zm-144 0H192V96h128v32z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDESAF\u00cdO EMPRESARIAL\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<p><strong>Natcofarma Brasil<\/strong> necesitaba una <strong>herramienta omnicanal eficaz<\/strong> para comunicarse con un p\u00fablico objetivo de nicho.<\/p>\n<p>El objetivo clave era entregar invitaciones personalizadas a eventos m\u00e9dicos importantes a trav\u00e9s de aplicaciones de mensajer\u00eda populares, asegurando un alto nivel de entrega y participaci\u00f3n.<\/p>\n\n\n\n\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d6908 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"d9d6908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" icon_lightbulb_alt\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSOLUCI\u00d3N\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58c6bf2 elementor-widget elementor-widget-text-editor\" data-id=\"58c6bf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>PRODUCTO IMPLEMENTADO:<\/strong><\/p><p>\u25aa <strong>Proxima OCM<\/strong> \u2013 una soluci\u00f3n integral para la gesti\u00f3n de comunicaciones omnicanal.<\/p><p>Proxima Research proporcion\u00f3 su producto Proxima OCM para realizar campa\u00f1as de mensajer\u00eda dirigidas.<\/p><p>El primer proyecto tuvo lugar en octubre de 2023 para invitar a contactos de la base de datos de Natcofarma al congreso <strong>HEMO<\/strong>.<\/p><p>La experiencia exitosa y las altas tasas de eficacia de la campa\u00f1a permitieron ampliar el proyecto a un segundo gran evento: el congreso <strong>SBOC.<\/strong> Esta campa\u00f1a se llev\u00f3 a cabo en 2 oleadas, lo que confirm\u00f3 una vez m\u00e1s la flexibilidad y eficacia de la herramienta <strong>Proxima OCM<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e4ca57 elementor-widget elementor-widget-heading\" data-id=\"3e4ca57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTADOS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dfcccf elementor-widget elementor-widget-text-editor\" data-id=\"1dfcccf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La colaboraci\u00f3n permiti\u00f3 a <strong><a href=\"https:\/\/natcofarma.com\/\" target=\"_blank\" rel=\"noopener\">Natcofarma<\/a><\/strong> establecer un canal de comunicaci\u00f3n directo con su p\u00fablico objetivo y obtener resultados medibles que confirmaron la eficacia de sus esfuerzos de marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f291dba elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"f291dba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" ti-check-box\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tResultados de la campa\u00f1a para el congreso HEMO:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e51eea1 elementor-widget elementor-widget-text-editor\" data-id=\"e51eea1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>984<\/strong>\u00a0mensajes enviados<\/li><li><strong>70%<\/strong>\u00a0(693\/984) \u2014 ratio de entrega<\/li><li><strong>38%<\/strong>\u00a0(265\/693) \u2014 tasa de apertura<\/li><li><strong>8%<\/strong>\u00a0(52\/265) \u2014 CTR (tasa de clics)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02a35c2 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"02a35c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" ti-check-box\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tResultados de la campa\u00f1a para el congreso SBOC:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fe0baf elementor-widget elementor-widget-text-editor\" data-id=\"9fe0baf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>733<\/strong>\u00a0mensajes enviados<\/li><li><strong>84%<\/strong>\u00a0(616\/733) \u2014 ratio de entrega<\/li><li><strong>39%<\/strong>\u00a0(241\/616) \u2014 tasa de apertura<\/li><li><strong>11%<\/strong>\u00a0(68\/616) \u2014 CTR<\/li><\/ul><p>\u00a0<\/p><p>Utilizando un solo canal de comunicaci\u00f3n a trav\u00e9s de Proxima OCM, la compa\u00f1\u00eda atrajo a un\u00a0<strong>30% m\u00e1s de profesionales de la salud<\/strong>\u00a0a su stand en los eventos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cddf14 elementor-widget elementor-widget-heading\" data-id=\"3cddf14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONCLUSI\u00d3N<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e64a0a8 elementor-widget elementor-widget-text-editor\" data-id=\"e64a0a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Este caso de estudio demuestra claramente las ventajas de una implementaci\u00f3n integral de CRM en los procesos de negocio de una compa\u00f1\u00eda farmac\u00e9utica. La herramienta <strong>Proxima OCM<\/strong> no solo permiti\u00f3 realizar campa\u00f1as dirigidas, sino que tambi\u00e9n logr\u00f3 resultados tangibles en la captaci\u00f3n de la audiencia de HCP. La soluci\u00f3n demostr\u00f3 ser flexible, eficaz y escalable, ideal para las tareas de marketing farmac\u00e9utico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-850530b elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"850530b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/proximacloudcrm.com\/wp-content\/uploads\/2025\/07\/case-study-natcofarma_ocm_es.pdf\" target=\"_blank\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Descargar el caso de estudio de Natcofarma Brasil\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" icon_download\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/proximacloudcrm.com\/wp-content\/uploads\/2025\/07\/case-study-natcofarma_ocm_es.pdf\" target=\"_blank\" >\n\t\t\t\t\t\t\tDescargar el caso de estudio de Natcofarma Brasil\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86fbb7c elementor-widget elementor-widget-heading\" data-id=\"86fbb7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descubra m\u00e1s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4245008 elementor-widget elementor-widget-text-editor\" data-id=\"4245008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>sobre el <span style=\"text-decoration: underline;\"><a href=\"https:\/\/proximacloudcrm.com\/es\/omni-canal\/\" target=\"_blank\" rel=\"noopener\">m\u00f3dulo de Marketing Omnicanal (OCM)<\/a><\/span> y el <span style=\"text-decoration: underline;\"><a href=\"https:\/\/proximacloudcrm.com\/es\/precios\/\" target=\"_blank\" rel=\"noopener\">plan de precios que incluye esta eficaz herramienta de comunicaci\u00f3n con profesionales de la salud<\/a><\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b1d8eb elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"9b1d8eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/proximacloudcrm.com\/es\/blog\/tag\/casos-de-exito\/%20\" target=\"_blank\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Explore m\u00e1s ejemplos de implementaci\u00f3n de Proxima CRM en los procesos de negocio de farmac\u00e9uticas en nuestra secci\u00f3n de Casos de \u00c9xito de Clientes\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" icon_globe\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/proximacloudcrm.com\/es\/blog\/tag\/casos-de-exito\/%20\" target=\"_blank\" >\n\t\t\t\t\t\t\tExplore m\u00e1s ejemplos de implementaci\u00f3n de Proxima CRM en los procesos de negocio de farmac\u00e9uticas en nuestra secci\u00f3n de Casos de \u00c9xito de Clientes\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Casos de \u00e9xito de Proxima Cloud CRM: Natcofarma Brasil. Pa\u00eds: Brasil Natcofarma Brasil es una compa\u00f1\u00eda farmac\u00e9utica en r\u00e1pido crecimiento.La divisi\u00f3n brasile\u00f1a participa en dos eventos m\u00e9dicos clave del pa\u00eds: \u25aa El Congreso Brasile\u00f1o de Oncolog\u00eda Cl\u00ednica (SBOC)\u25aa El Congreso Brasile\u00f1o de Hematolog\u00eda, Hemoterapia y Terapia Celular (HEMO) Para optimizar sus procesos de negocio, la [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":19889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120],"tags":[240,135,128,236],"class_list":["post-10096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-excelencia-de-la-fuerza-de-ventas","tag-automation-es","tag-casos-de-exito","tag-pharmacrm-es","tag-transformacion-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Caso de \u00c9xito Natcofarma Brasil \ud83c\udfc6: Integraci\u00f3n CRM para Farma&#8212; 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