{"id":28170,"date":"2026-07-13T18:10:53","date_gmt":"2026-07-13T18:10:53","guid":{"rendered":"https:\/\/proximacloudcrm.com\/?p=28170"},"modified":"2026-07-16T15:51:58","modified_gmt":"2026-07-16T15:51:58","slug":"gsk-ucrania-es","status":"publish","type":"post","link":"https:\/\/proximacloudcrm.com\/es\/blog\/gsk-ucrania-es\/","title":{"rendered":"GSK Ucrania"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28170\" class=\"elementor elementor-28170 elementor-27694\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72d2410 e-flex e-con-boxed e-con e-parent\" data-id=\"72d2410\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0031e59 e-con-full e-flex e-con e-child\" data-id=\"0031e59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-449c21e elementor-widget elementor-widget-heading\" data-id=\"449c21e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Casos de \u00e9xito de Proxima Cloud CRM: GSK Ukraine. Pa\u00eds: Ucrania<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59a9ca2 elementor-widget elementor-widget-text-editor\" data-id=\"59a9ca2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>GSK<\/strong> es una de las principales compa\u00f1\u00edas farmac\u00e9uticas internacionales basadas en investigaci\u00f3n, con sede en el <strong>Reino Unido<\/strong>. La compa\u00f1\u00eda trabaja en \u00e1reas terap\u00e9uticas clave, incluidas enfermedades respiratorias, terapia antiviral, terapia antibacteriana, dermatolog\u00eda y vacunas.<\/p><p><strong>GSK est\u00e1 presente en Ucrania desde 1994<\/strong> y considera el mercado ucraniano como una direcci\u00f3n importante con alto potencial. El portafolio de la compa\u00f1\u00eda en Ucrania abarca una amplia gama de medicamentos.<\/p><p>La compa\u00f1\u00eda <strong>implementa activamente<\/strong> enfoques modernos para la gesti\u00f3n del negocio, el aumento de la eficiencia de los equipos de campo y la ampliaci\u00f3n del acceso de los pacientes a medicamentos innovadores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3937e6a elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"3937e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-briefcase\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M320 336c0 8.84-7.16 16-16 16h-96c-8.84 0-16-7.16-16-16v-48H0v144c0 25.6 22.4 48 48 48h416c25.6 0 48-22.4 48-48V288H320v48zm144-208h-80V80c0-25.6-22.4-48-48-48H176c-25.6 0-48 22.4-48 48v48H48c-25.6 0-48 22.4-48 48v80h512v-80c0-25.6-22.4-48-48-48zm-144 0H192V96h128v32z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDESAF\u00cdO EMPRESARIAL\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<p><strong>GSK Ukraine necesitaba una herramienta<\/strong> para una gesti\u00f3n m\u00e1s precisa, flexible y data-driven <strong>de territorios, equipos de campo y anal\u00edtica<\/strong> de mercado en todas las unidades de negocio de la compa\u00f1\u00eda.<\/p>\n\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b06b6c elementor-widget elementor-widget-text-editor\" data-id=\"1b06b6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Antes de la implementaci\u00f3n de GeoForce, una parte significativa de los procesos se basaba en Excel y en el procesamiento manual de datos. La compa\u00f1\u00eda no contaba con una herramienta para analizar las ventas a nivel de territorios individuales de los representantes m\u00e9dicos ni para evaluar el entorno competitivo por zonas de responsabilidad de los equipos de campo.<\/p><p>La compa\u00f1\u00eda necesitaba una soluci\u00f3n que pudiera:<\/p><ul><li>apoyar la gesti\u00f3n flexible de territorios sin depender \u00fanicamente de la divisi\u00f3n administrativa;<\/li><li>integrar datos Sell-Out directamente en las estructuras territoriales;<\/li><li>proporcionar an\u00e1lisis de ventas y del entorno competitivo a nivel de bricks personalizados;<\/li><li>ayudar a balancear la carga de trabajo entre los representantes m\u00e9dicos;<\/li><li>apoyar territory re-alignment, reestructuraci\u00f3n de equipos y revisi\u00f3n trimestral de territorios;<\/li><li>proporcionar anal\u00edtica transparente para la toma de decisiones gerenciales.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdc5021 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"cdc5021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" icon_lightbulb_alt\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSOLUCI\u00d3N\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5c8857 elementor-widget elementor-widget-text-editor\" data-id=\"d5c8857\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>PRODUCTOS IMPLEMENTADOS:<\/strong><\/p><ol><li><strong>Proxima Cloud CRM:<\/strong> un <u><a href=\"https:\/\/proximacloudcrm.com\/es\/precios\/\" target=\"_blank\" rel=\"noopener\">CRM de nueva generaci\u00f3n<\/a><\/u> con m\u00f3dulos listos para usar que permiten una gesti\u00f3n eficaz de los territorios.<\/li><li><strong>GeoForce:<\/strong> <u><a href=\"https:\/\/proximacloudcrm.com\/es\/blog\/geomarketing-gestion-territorios-software-fuerza-ventas\/\" target=\"_blank\" rel=\"noopener\">m\u00f3dulo de geomarketing<\/a><\/u>.<\/li><li><strong>Sale Out<\/strong> \u2014 <u><a href=\"https:\/\/proximaresearch.com\/ua\/en\/market-audit-ukraine\/retail-pharmaceutical-market-audit\/sale-out\/\" target=\"_blank\" rel=\"noopener\">un estudio de Proxima Research<\/a><\/u> que calcula los vol\u00famenes de venta de productos farmac\u00e9uticos en farmacias \u00abdirectamente\u00bb al consumidor final.<\/li><\/ol><ol><li style=\"list-style-type: none;\">\u00a0<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e43063b elementor-widget elementor-widget-text-editor\" data-id=\"e43063b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Desde 2019, GSK Ukraine utiliza GeoForce como una plataforma estrat\u00e9gica<\/strong> para la gesti\u00f3n de territorios, la anal\u00edtica de mercado y el aumento de la eficiencia de la fuerza de campo.<\/p><p>GeoForce se convirti\u00f3 en un entorno \u00fanico para:<\/p><ul><li>gesti\u00f3n y balanceo de territorios;<\/li><li>control de KPI y desempe\u00f1o de los equipos de campo;<\/li><li>integraci\u00f3n de datos de mercado;<\/li><li>an\u00e1lisis de ventas y del entorno competitivo;<\/li><li>planificaci\u00f3n y optimizaci\u00f3n de recursos;<\/li><li>apoyo a reestructuraciones y cambios en los equipos de campo.<\/li><\/ul><p><strong>Una ventaja<\/strong> clave de la soluci\u00f3n fue la posibilidad <strong>de crear territorios personalizados con un alto nivel de detalle e integrar datos Sell-Out en ellos<\/strong>. Esto permiti\u00f3 a GSK Ukraine analizar no solo la din\u00e1mica general del mercado, sino tambi\u00e9n el desempe\u00f1o real de cada territorio, equipo y \u00e1rea de producto.<\/p><p><strong>Otro valor importante para GSK Ukraine <\/strong>fue la posibilidad <strong>de crear diferentes versiones de mapas y estructuras territoriales para \u00e1reas<\/strong> de producto y unidades de negocio espec\u00edficas. Gracias a esto, cada equipo puede trabajar con un entorno competitivo relevante y adaptar el modelo territorial seg\u00fan las caracter\u00edsticas espec\u00edficas de su portafolio.<\/p><p>GeoForce tambi\u00e9n admite versiones hist\u00f3ricas de territorios y estructuras de equipos. Esto permite a GSK almacenar, comparar y analizar diferentes modelos de divisi\u00f3n territorial, lo cual es especialmente importante durante reestructuraciones, cambios en los equipos o revisiones de los enfoques de cobertura del mercado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a00de18 elementor-widget elementor-widget-heading\" data-id=\"a00de18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTADOS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-978a36e elementor-widget elementor-widget-text-editor\" data-id=\"978a36e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La implementaci\u00f3n de GeoForce permiti\u00f3 a GSK Ukraine<\/strong> pasar del trabajo manual con datos a un enfoque m\u00e1s transparente, flexible y data-driven en la gesti\u00f3n de la fuerza de campo.<\/p><p><strong>Los resultados clave incluyen:<\/strong><\/p><ul><li>transici\u00f3n de Excel y el procesamiento manual de datos a una plataforma centralizada para anal\u00edtica territorial;<\/li><li>posibilidad de analizar las ventas y el entorno competitivo a nivel de microterritorios personalizados;<\/li><li>mayor transparencia en el trabajo de los equipos de campo;<\/li><li>mejora de la calidad de la planificaci\u00f3n y el balanceo de territorios;<\/li><li>fortalecimiento del control de KPI y de la eficiencia de los representantes m\u00e9dicos;<\/li><li>segmentaci\u00f3n m\u00e1s precisa y optimizaci\u00f3n de la cobertura del mercado;<\/li><li>apoyo a territory re-alignment, reestructuraciones y lanzamientos de nuevos productos;<\/li><li>toma de decisiones gerenciales m\u00e1s r\u00e1pida basada en datos de mercado.<\/li><\/ul><p><strong>Un resultado especialmente importante<\/strong> fue la granular market visibility: la posibilidad de ver el potencial de mercado, las ventas y el entorno competitivo no solo a nivel nacional o regional, sino tambi\u00e9n a nivel de territorios individuales de los representantes m\u00e9dicos.<\/p><p>Para GSK Ukraine, GeoForce se convirti\u00f3 no solo en una herramienta anal\u00edtica, sino en una plataforma de apoyo a las decisiones gerenciales en procesos como planificaci\u00f3n territorial, performance reviews, resource allocation, evaluaci\u00f3n de la eficiencia de los equipos de campo y gesti\u00f3n de cambios en la estructura organizacional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3786f35 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"3786f35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" ti-map-alt\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCOBERTURA DEL EQUIPO \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<p>Hoy, GeoForce es utilizado <strong>por todo el equipo de la fuerza de campo de GSK GSK Ukraine<\/strong>, incluidos cerca de <strong>50 representantes m\u00e9dicos<\/strong> y hasta <strong>10 gerentes regionales.<\/strong><\/p>\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a22d4 elementor-widget elementor-widget-heading\" data-id=\"93a22d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONCLUSI\u00d3N<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-645e5f1 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"645e5f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" ti-check-box\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tLa alianza con Proxima Research proporcion\u00f3 a GSK Ukraine una plataforma estrat\u00e9gica para data-driven field force management.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bafd86 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1bafd86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" ti-check-box\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tGeoForce ayud\u00f3 a la compa\u00f1\u00eda a aumentar la transparencia de las operaciones de campo, obtener una anal\u00edtica territorial m\u00e1s profunda, evaluar con mayor precisi\u00f3n el potencial del mercado y tomar decisiones comerciales fundamentadas con mayor rapidez en un entorno farmac\u00e9utico altamente competitivo.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce6cf5a elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"ce6cf5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" ti-check-box\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEl uso a largo plazo de GeoForce confirma el valor de la plataforma como una herramienta flexible para la gesti\u00f3n de territorios, la anal\u00edtica de mercado y el aumento de la eficiencia de la fuerza de campo de GSK Ukraine.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5689cf elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"c5689cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/proximacloudcrm.com\/wp-content\/uploads\/2026\/07\/Case_Study_GSK_ES_LATAM_layered.pptx.pdf\" target=\"_blank\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Descargar el caso de GSK\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" icon_download\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/proximacloudcrm.com\/wp-content\/uploads\/2026\/07\/Case_Study_GSK_ES_LATAM_layered.pptx.pdf\" target=\"_blank\" >\n\t\t\t\t\t\t\tDescargar el caso de GSK\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf1a235 elementor-widget elementor-widget-heading\" data-id=\"bf1a235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descubra m\u00e1s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-918783c elementor-widget elementor-widget-text-editor\" data-id=\"918783c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfQuiere optimizar la gesti\u00f3n de territorios, integrar datos Sell-Out y mejorar la eficiencia de la fuerza de campo?<\/p><p><strong><u><a href=\"https:\/\/proximacloudcrm.com\/es\/prueba-gratuita\/\" target=\"_blank\" rel=\"noopener\">Pruebe una demostraci\u00f3n gratuita<\/a><\/u><\/strong> de Proxima Cloud CRM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1abc1c9 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1abc1c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/proximacloudcrm.com\/es\/blog\/tag\/casos-de-exito\/%20\" target=\"_blank\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Descubre c\u00f3mo otras empresas implementan nuestro sistema CRM\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" icon_globe\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/proximacloudcrm.com\/es\/blog\/tag\/casos-de-exito\/%20\" target=\"_blank\" >\n\t\t\t\t\t\t\tDescubre c\u00f3mo otras empresas implementan nuestro sistema CRM\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tVisita la secci\u00f3n de casos de \u00e9xito de clientes de Proxima Cloud CRM\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Casos de \u00e9xito de Proxima Cloud CRM: GSK Ukraine. Pa\u00eds: Ucrania GSK es una de las principales compa\u00f1\u00edas farmac\u00e9uticas internacionales basadas en investigaci\u00f3n, con sede en el Reino Unido. La compa\u00f1\u00eda trabaja en \u00e1reas terap\u00e9uticas clave, incluidas enfermedades respiratorias, terapia antiviral, terapia antibacteriana, dermatolog\u00eda y vacunas. GSK est\u00e1 presente en Ucrania desde 1994 y considera [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":27710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120,64],"tags":[240,135,280,283,128],"class_list":["post-28170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-excelencia-de-la-fuerza-de-ventas","category-representante-de-ventas","tag-automation-es","tag-casos-de-exito","tag-ecosistema-crm-es","tag-gestion-territorial","tag-pharmacrm-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Caso de \u00e9xito: \ud83c\udfc6 gesti\u00f3n de territorios en la empresa farmac\u00e9utica GSK &#8212; PROXIMA Cloud CRM<\/title>\n<meta name=\"description\" content=\"C\u00f3mo GeoForce \ud83d\udccd ayud\u00f3 a GSK Ukraine a adoptar una gesti\u00f3n territorial data-driven, integrar datos Sell-Out y mejorar la eficiencia de la fuerza de campo \ud83d\ude80\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proximacloudcrm.com\/es\/blog\/gsk-ucrania-es\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso de \u00e9xito: \ud83c\udfc6 gesti\u00f3n de territorios en la empresa farmac\u00e9utica GSK &#8212; PROXIMA Cloud CRM\" \/>\n<meta property=\"og:description\" content=\"C\u00f3mo GeoForce \ud83d\udccd ayud\u00f3 a GSK Ucrania a adoptar una gesti\u00f3n territorial data-driven, integrar datos Sell-Out y mejorar la eficiencia de la fuerza de campo \ud83d\ude80\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proximacloudcrm.com\/es\/blog\/gsk-ucrania-es\/\" \/>\n<meta property=\"og:site_name\" content=\"PROXIMA Cloud CRM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/PROXIMARESEARCH\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-13T18:10:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-16T15:51:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proximacloudcrm.com\/wp-content\/uploads\/2026\/07\/1080-1080_GSK_Partners.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Petrova\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"GSK Ucrania &#8212; PROXIMA Cloud CRM\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Petrova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/proximacloudcrm.com\\\/es\\\/blog\\\/gsk-ucrania-es\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/proximacloudcrm.com\\\/es\\\/blog\\\/gsk-ucrania-es\\\/\"},\"author\":{\"name\":\"Petrova\",\"@id\":\"https:\\\/\\\/proximacloudcrm.com\\\/es\\\/#\\\/schema\\\/person\\\/13b3ebf4591adc3f6f097c4b9e217175\"},\"headline\":\"GSK Ucrania\",\"datePublished\":\"2026-07-13T18:10:53+00:00\",\"dateModified\":\"2026-07-16T15:51:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/proximacloudcrm.com\\\/es\\\/blog\\\/gsk-ucrania-es\\\/\"},\"wordCount\":1041,\"publisher\":{\"@id\":\"https:\\\/\\\/proximacloudcrm.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/proximacloudcrm.com\\\/es\\\/blog\\\/gsk-ucrania-es\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/proximacloudcrm.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/1024-530_GSK_Partners.webp\",\"keywords\":[\"Automatizaci\u00f3n\",\"Casos de estudio\",\"Ecosistema CRM\",\"Gesti\u00f3n territorial\",\"PharmaCRM\"],\"articleSection\":[\"Excelencia de la Fuerza de Ventas\",\"Representante de ventas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/proximacloudcrm.com\\\/es\\\/blog\\\/gsk-ucrania-es\\\/\",\"url\":\"https:\\\/\\\/proximacloudcrm.com\\\/es\\\/blog\\\/gsk-ucrania-es\\\/\",\"name\":\"Caso de \u00e9xito: \ud83c\udfc6 gesti\u00f3n de territorios en la empresa farmac\u00e9utica GSK &#8212; 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