{"id":11072,"date":"2025-08-31T09:00:00","date_gmt":"2025-08-31T09:00:00","guid":{"rendered":"https:\/\/proximacloudcrm.com\/?p=11072"},"modified":"2025-12-05T13:26:24","modified_gmt":"2025-12-05T13:26:24","slug":"por-que-as-estrategias-omnicanal-funcionam-na-industria-farmaceutica-proxima-research-pt-br","status":"publish","type":"post","link":"https:\/\/proximacloudcrm.com\/pt-br\/blog\/por-que-as-estrategias-omnicanal-funcionam-na-industria-farmaceutica-proxima-research-pt-br\/","title":{"rendered":"Por que a farma precisa de omnicanalidade: novas regras de intera\u00e7\u00e3o com m\u00e9dicos e pacientes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11072\" class=\"elementor elementor-11072 elementor-9168\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da1e5df e-flex e-con-boxed e-con e-parent\" data-id=\"da1e5df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab6b3ad elementor-widget elementor-widget-text-editor\" data-id=\"ab6b3ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por que \u00e9 importante que as farmac\u00eauticas <strong>falem uma linguagem que<\/strong> m\u00e9dicos e pacientes realmente <strong>\u201cou\u00e7am\u201d?<\/strong> Hoje, n\u00e3o basta apenas enviar propostas \u2014 \u00e9 preciso construir um di\u00e1logo. Na sa\u00fade, onde h\u00e1 muita informa\u00e7\u00e3o e pouco tempo, s\u00f3 passos bem planejados de intera\u00e7\u00e3o personalizada t\u00eam chance de despertar o interesse do destinat\u00e1rio. \u00c9 por isso que a <strong>omnicanalidade na farma<\/strong> deixa de ser op\u00e7\u00e3o \u2014 <strong>torna-se condi\u00e7\u00e3o para uma comunica\u00e7\u00e3o eficaz.<\/strong><\/p>\n<p>M\u00e9dicos e farmac\u00eauticos lidam diariamente com dezenas de canais: e-mail, mensageria, confer\u00eancias on-line, redes sociais, sites, mensagens, publicidade. Se a empresa tenta falar por cada canal isoladamente, sem unific\u00e1-los em um posicionamento \u00fanico, surge o caos. A abordagem omnicanal coloca ordem: garante coer\u00eancia, sequ\u00eancia l\u00f3gica e, sobretudo, a sensa\u00e7\u00e3o <strong>de di\u00e1logo \u2014 n\u00e3o de spam<\/strong>.<\/p>\n<p><strong>Marcas farmac\u00eauticas l\u00edderes j\u00e1 utilizam plataformas omnicanal, como a Proxima OCM<\/strong>, para construir confian\u00e7a e aumentar o valor da informa\u00e7\u00e3o. Neste artigo, compartilhamos experi\u00eancia sobre <strong>estrat\u00e9gias de comunica\u00e7\u00e3o de marketing<\/strong> eficazes, medidas por resultados reais: maior engajamento, colabora\u00e7\u00e3o de qualidade entre profissionais de sa\u00fade e farmac\u00eauticas e adaptabilidade a mudan\u00e7as r\u00e1pidas.<\/p>\n<p><strong>O marketing farmac\u00eautico moderno \u00e9 uma abordagem omnicanal dentro da estrat\u00e9gia de comunica\u00e7\u00e3o com profissionais de sa\u00fade (HCP).<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38e9069 elementor-widget elementor-widget-table-of-contents\" data-id=\"38e9069\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;container&quot;:&quot;.elementor-element.elementor-element-5e45cb1c&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tContente\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__38e9069\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-010f892 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"010f892\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" icon_flowchart_alt\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tO que \u00e9 omnicanalidade e como ela se aplica\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ca216a elementor-widget elementor-widget-text-editor\" data-id=\"6ca216a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uma <strong>estrat\u00e9gia omnicanal<\/strong> \u00e9 um enfoque em que todas as linhas de comunica\u00e7\u00e3o funcionam em <strong>sincronia<\/strong>, criando uma <strong>experi\u00eancia unificada<\/strong>. Na colabora\u00e7\u00e3o entre farmac\u00eauticas e profissionais de sa\u00fade, isso significa que o m\u00e9dico, o paciente ou outro ator recebe a informa\u00e7\u00e3o <strong>no momento certo<\/strong>, <strong>pelo canal mais conveniente<\/strong> e em <strong>formato relevante<\/strong>.<\/p>\n<p><strong>As plataformas modernas de omnicanalidade integram:<\/strong> confer\u00eancias on-line, campanhas de e-mail, mensageria, redes sociais, aplicativos m\u00f3veis, landing pages, chats web e retorno de chamadas. Os dados desses canais se unem em uma plataforma para comunica\u00e7\u00e3o com clientes. Aqui se configuram jornadas personalizadas de intera\u00e7\u00e3o. Um enfoque baseado em gatilhos (trigger-based) \u00e9 especialmente relevante na ind\u00fastria farmac\u00eautica, onde o valor est\u00e1 n\u00e3o apenas no acesso \u00e0 informa\u00e7\u00e3o, mas em sua utilidade e oportunidade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-495b024 elementor-widget elementor-widget-heading\" data-id=\"495b024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Princ\u00edpios-chave do CRM farmac\u00eautico omnicanal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c39d8bc elementor-widget elementor-widget-text-editor\" data-id=\"c39d8bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Uma estrat\u00e9gia omnicanal eficaz no setor farmac\u00eautico <\/strong>baseia-se em v\u00e1rios princ\u00edpios b\u00e1sicos:<\/p>\n<ol>\n<li>\n<h3><strong>Jornada do cliente hol\u00edstica<\/strong><\/h3>\n<p>M\u00e9dico ou paciente deve perceber que interage com uma \u00fanica marca, independentemente do canal.<\/p>\n<\/li>\n<li>\n<h3><strong>Integra\u00e7\u00e3o de dados<\/strong><\/h3>\n<p>Prefer\u00eancias e comportamento se re\u00fanem em perfil \u00fanico, base para decis\u00f5es e personaliza\u00e7\u00e3o.<\/p>\n<\/li>\n<li>\n<h3><strong>Personaliza\u00e7\u00e3o<\/strong><\/h3>\nOfertas individualizadas elevam a efic\u00e1cia da intera\u00e7\u00e3o.<\/li>\n<li>\n<h3><strong>Coer\u00eancia das mensagens<\/strong><\/h3>\n<p>Campanhas, materiais educacionais e avisos de servi\u00e7o n\u00e3o devem se duplicar nem se contradizer.<\/p>\n<\/li>\n<li>\n<h3><strong>Confidencialidade e seguran\u00e7a<\/strong><\/h3>\n<p>Conformidade regulat\u00f3ria e prote\u00e7\u00e3o de dados pessoais (GDPR\/LGPD) s\u00e3o obrigat\u00f3rias.<\/p>\n<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec8deec elementor-widget elementor-widget-heading\" data-id=\"ec8deec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Por que a comunica\u00e7\u00e3o omnicanal na farma \u00e9 importante?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f71cc6 elementor-widget elementor-widget-text-editor\" data-id=\"1f71cc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A farma \u00e9 um setor altamente regulado, onde a <strong>exatid\u00e3o da informa\u00e7\u00e3o \u00e9 cr\u00edtica<\/strong>. M\u00e9dicos esperam dados precisos e estruturados, pacientes \u2014 clareza e acessibilidade, reguladores \u2014 conformidade.<\/p>\n<p>A <em>omnicanalidade<\/em> permite:<\/p>\n<ul>\n<li>entregar informa\u00e7\u00e3o na hora certa e pelo canal preferido;<\/li>\n<li>aproximar a terminologia cient\u00edfica da percep\u00e7\u00e3o pr\u00e1tica;<\/li>\n<li>manter alto alcance sem perder qualidade;<\/li>\n<li>construir confian\u00e7a e refor\u00e7ar lealdade;<\/li>\n<li>elevar o engajamento da audi\u00eancia-alvo;<\/li>\n<li>reduzir o custo de aquisi\u00e7\u00e3o via targeting mais preciso;<\/li>\n<li>aumentar convers\u00e3o e reten\u00e7\u00e3o.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f64ab7 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"4f64ab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"lnr lnr-users\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tOmnicanalidade na farma: vantagens e valor estrat\u00e9gico\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPara empresas que trabalham com <strong> canais digitais de comunica\u00e7\u00e3o<\/strong>, a intera\u00e7\u00e3o omnicanal torna-se fator de crescimento e adapta\u00e7\u00e3o. M\u00e9dicos e pacientes esperam uma rela\u00e7\u00e3o personalizada, c\u00f4moda e consistente. Construir um modelo omnicanal integral ajuda a melhorar a qualidade do di\u00e1logo com a audi\u00eancia e fortalece o posicionamento da marca.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09cf14b elementor-widget elementor-widget-heading\" data-id=\"09cf14b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Jornada \u00fanica e cont\u00ednua<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc1f2d elementor-widget elementor-widget-text-editor\" data-id=\"2bc1f2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A <strong>abordagem omnicanal<\/strong> permite encadear toques de forma l\u00f3gica: o m\u00e9dico conhece o produto por uma campanha de e-mail, recebe materiais adicionais na mensageria e, depois, realiza uma videochamada com o representante. Esse cen\u00e1rio reduz o risco de perda de contato, refor\u00e7a a experi\u00eancia do cliente e aumenta a confian\u00e7a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dac8a5f elementor-widget elementor-widget-heading\" data-id=\"dac8a5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dados que trabalham para o resultado<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-245921a elementor-widget elementor-widget-text-editor\" data-id=\"245921a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Integrar informa\u00e7\u00f5es de diferentes jornadas permite avaliar com mais precis\u00e3o o comportamento de m\u00e9dicos e pacientes. Isso possibilita:<\/p>\n<ul>\n<li>identificar fontes digitais mais eficazes;<\/li>\n<li>prever interesses e a\u00e7\u00f5es da audi\u00eancia;<\/li>\n<li>ajustar rapidamente as atividades de marketing.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ea853 elementor-widget elementor-widget-heading\" data-id=\"62ea853\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lealdade e engajamento em novo patamar<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91a813a elementor-widget elementor-widget-text-editor\" data-id=\"91a813a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quando a intera\u00e7\u00e3o \u00e9 realmente conveniente e relevante, a lealdade cresce. Em um mercado de alta concorr\u00eancia, isso \u00e9 decisivo. A comunica\u00e7\u00e3o omnicanal ajuda n\u00e3o s\u00f3 a atrair aten\u00e7\u00e3o, mas tamb\u00e9m a construir relacionamentos duradouros com HCP e consumidores finais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145003c elementor-widget elementor-widget-heading\" data-id=\"145003c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Obst\u00e1culos rumo \u00e0 omnicanalidade e como super\u00e1-los<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-800acc0 elementor-widget elementor-widget-text-editor\" data-id=\"800acc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A abordagem omnicanal abre novas oportunidades: intera\u00e7\u00e3o eficaz com m\u00e9dicos e pacientes, coordena\u00e7\u00e3o das linhas de comunica\u00e7\u00e3o e alto n\u00edvel de personaliza\u00e7\u00e3o. Na pr\u00e1tica, por\u00e9m, a implanta\u00e7\u00e3o enfrenta barreiras sist\u00eamicas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-872b5c2 elementor-widget elementor-widget-text-editor\" data-id=\"872b5c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>As principais dificuldades na implementa\u00e7\u00e3o de plataformas omnicanal:<\/strong><\/p>\n<p>\u00a0<\/p>\n<ol>\n<li><strong>Dados fragmentados e integra\u00e7\u00e3o dif\u00edcil.<\/strong> Unificar fontes distintas em um sistema coerente \u00e9 complexo; canais incompat\u00edveis, infraestrutura obsoleta e falta de gest\u00e3o centralizada atrasam a ado\u00e7\u00e3o.<\/li>\n<li><strong>Restri\u00e7\u00f5es regulat\u00f3rias.<\/strong> Regras r\u00edgidas para intera\u00e7\u00e3o com pacientes e m\u00e9dicos limitam certos instrumentos digitais; \u00e9 preciso selecionar pontos de entrada com cuidado.<\/li>\n<li><strong>Baixas compet\u00eancias digitais.<\/strong> Nem todos os colaboradores \u2014 inclusive representantes m\u00e9dicos e m\u00e9dicos \u2014 dominam solu\u00e7\u00f5es modernas.<\/li>\n<li><strong>Poucos recursos para treinamento.<\/strong> Sem enablement cont\u00ednuo, a mudan\u00e7a estressa equipes e reduz efic\u00e1cia.<\/li>\n<li><strong>Resist\u00eancia a mudan\u00e7as.<\/strong> Substituir h\u00e1bitos e processos exige alinhamento interno.<\/li>\n<li><strong>Alto custo de implanta\u00e7\u00e3o.<\/strong> Investimentos em desenvolvimento, suporte t\u00e9cnico e infraestrutura podem limitar PMEs.<\/li>\n<li><strong>Personaliza\u00e7\u00e3o insuficiente.<\/strong> Sem <strong>anal\u00edtica e segmenta\u00e7\u00e3o<\/strong> finas, a relev\u00e2ncia cai.<\/li>\n<li><strong>Riscos de seguran\u00e7a de dados.<\/strong> Exigem-se <strong>GDPR\/LGPD<\/strong> e pr\u00e1ticas robustas de seguran\u00e7a ao operar m\u00faltiplos canais.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35ab586 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"35ab586\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" ti-face-smile\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tO Proxima Cloud CRM ajuda a superar barreiras\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tA plataforma <strong>Proxima Cloud CRM<\/strong> foi criada para minimizar barreiras na transi\u00e7\u00e3o \u00e0 intera\u00e7\u00e3o omnicanal na farma. Adaptada ao setor, oferece solu\u00e7\u00f5es que simplificam o kick-off e escalam sem atritos.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e7f27b elementor-widget elementor-widget-text-editor\" data-id=\"6e7f27b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Solu\u00e7\u00f5es principais<strong> da Proxima OCM:<\/strong><\/p>\n<p>\u00a0<\/p>\n<ol>\n<li>\n<h3>Integra\u00e7\u00e3o de todas as jornadas em uma plataforma omnicanal \u00fanica<\/h3>\n<strong>O m\u00f3dulo OCM da Proxima Cloud CRM <\/strong>sincroniza on-line e off-line, evitando duplicidade e perda de dados.<\/li>\n<li>\n<h3><strong>Adapta\u00e7\u00e3o r\u00e1pida \u00e0s metas de neg\u00f3cio<\/strong><\/h3>\nArquitetura low-code para configurar processos sem desenvolvedores, reduzindo a carga de TI e acelerando a implanta\u00e7\u00e3o.<\/li>\n<li>\n<h3><strong>Otimiza\u00e7\u00e3o de custos<\/strong><\/h3>\nDeploy em um clique na AWS \u2014 acess\u00edvel tamb\u00e9m a empresas pequenas e m\u00e9dias; escala com o crescimento sem custos adicionais.<\/li>\n<li>\n<h3><strong>Alto n\u00edvel de seguran\u00e7a<\/strong><\/h3>\nO m\u00f3dulo OCM, como parte do Proxima Cloud CRM, est\u00e1 em conformidade com as normas internacionais <strong>ISO 27001:2022 e ISO 27701:2019, <\/strong>bem como com os requisitos do <strong>GDPR\/LGPD<\/strong>. Isso garante a prote\u00e7\u00e3o confi\u00e1vel das informa\u00e7\u00f5es m\u00e9dicas e de clientes.<\/li>\n<li>\n<h3><strong>Treinamento simplificado<\/strong><\/h3>\nInterface intuitiva e m\u00f3dulos f\u00e1ceis de integrar reduzem o tempo de capacita\u00e7\u00e3o.<\/li>\n<li>\n<h3><strong>Gest\u00e3o do fluxo \u00fanico de informa\u00e7\u00f5es<\/strong><\/h3>\nE-mail, mensageria, liga\u00e7\u00f5es e visitas em um s\u00f3 sistema, com monitoramento em tempo real, alinhamento de equipes e maior efetividade de cada contato.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a7c8cc elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3a7c8cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU4MzMsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"mdi mdi-arrow-top-right-thick\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Pergunte sobre CRM omnicanal<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b074a9c elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"b074a9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-cogs\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512.1 191l-8.2 14.3c-3 5.3-9.4 7.5-15.1 5.4-11.8-4.4-22.6-10.7-32.1-18.6-4.6-3.8-5.8-10.5-2.8-15.7l8.2-14.3c-6.9-8-12.3-17.3-15.9-27.4h-16.5c-6 0-11.2-4.3-12.2-10.3-2-12-2.1-24.6 0-37.1 1-6 6.2-10.4 12.2-10.4h16.5c3.6-10.1 9-19.4 15.9-27.4l-8.2-14.3c-3-5.2-1.9-11.9 2.8-15.7 9.5-7.9 20.4-14.2 32.1-18.6 5.7-2.1 12.1.1 15.1 5.4l8.2 14.3c10.5-1.9 21.2-1.9 31.7 0L552 6.3c3-5.3 9.4-7.5 15.1-5.4 11.8 4.4 22.6 10.7 32.1 18.6 4.6 3.8 5.8 10.5 2.8 15.7l-8.2 14.3c6.9 8 12.3 17.3 15.9 27.4h16.5c6 0 11.2 4.3 12.2 10.3 2 12 2.1 24.6 0 37.1-1 6-6.2 10.4-12.2 10.4h-16.5c-3.6 10.1-9 19.4-15.9 27.4l8.2 14.3c3 5.2 1.9 11.9-2.8 15.7-9.5 7.9-20.4 14.2-32.1 18.6-5.7 2.1-12.1-.1-15.1-5.4l-8.2-14.3c-10.4 1.9-21.2 1.9-31.7 0zm-10.5-58.8c38.5 29.6 82.4-14.3 52.8-52.8-38.5-29.7-82.4 14.3-52.8 52.8zM386.3 286.1l33.7 16.8c10.1 5.8 14.5 18.1 10.5 29.1-8.9 24.2-26.4 46.4-42.6 65.8-7.4 8.9-20.2 11.1-30.3 5.3l-29.1-16.8c-16 13.7-34.6 24.6-54.9 31.7v33.6c0 11.6-8.3 21.6-19.7 23.6-24.6 4.2-50.4 4.4-75.9 0-11.5-2-20-11.9-20-23.6V418c-20.3-7.2-38.9-18-54.9-31.7L74 403c-10 5.8-22.9 3.6-30.3-5.3-16.2-19.4-33.3-41.6-42.2-65.7-4-10.9.4-23.2 10.5-29.1l33.3-16.8c-3.9-20.9-3.9-42.4 0-63.4L12 205.8c-10.1-5.8-14.6-18.1-10.5-29 8.9-24.2 26-46.4 42.2-65.8 7.4-8.9 20.2-11.1 30.3-5.3l29.1 16.8c16-13.7 34.6-24.6 54.9-31.7V57.1c0-11.5 8.2-21.5 19.6-23.5 24.6-4.2 50.5-4.4 76-.1 11.5 2 20 11.9 20 23.6v33.6c20.3 7.2 38.9 18 54.9 31.7l29.1-16.8c10-5.8 22.9-3.6 30.3 5.3 16.2 19.4 33.2 41.6 42.1 65.8 4 10.9.1 23.2-10 29.1l-33.7 16.8c3.9 21 3.9 42.5 0 63.5zm-117.6 21.1c59.2-77-28.7-164.9-105.7-105.7-59.2 77 28.7 164.9 105.7 105.7zm243.4 182.7l-8.2 14.3c-3 5.3-9.4 7.5-15.1 5.4-11.8-4.4-22.6-10.7-32.1-18.6-4.6-3.8-5.8-10.5-2.8-15.7l8.2-14.3c-6.9-8-12.3-17.3-15.9-27.4h-16.5c-6 0-11.2-4.3-12.2-10.3-2-12-2.1-24.6 0-37.1 1-6 6.2-10.4 12.2-10.4h16.5c3.6-10.1 9-19.4 15.9-27.4l-8.2-14.3c-3-5.2-1.9-11.9 2.8-15.7 9.5-7.9 20.4-14.2 32.1-18.6 5.7-2.1 12.1.1 15.1 5.4l8.2 14.3c10.5-1.9 21.2-1.9 31.7 0l8.2-14.3c3-5.3 9.4-7.5 15.1-5.4 11.8 4.4 22.6 10.7 32.1 18.6 4.6 3.8 5.8 10.5 2.8 15.7l-8.2 14.3c6.9 8 12.3 17.3 15.9 27.4h16.5c6 0 11.2 4.3 12.2 10.3 2 12 2.1 24.6 0 37.1-1 6-6.2 10.4-12.2 10.4h-16.5c-3.6 10.1-9 19.4-15.9 27.4l8.2 14.3c3 5.2 1.9 11.9-2.8 15.7-9.5 7.9-20.4 14.2-32.1 18.6-5.7 2.1-12.1-.1-15.1-5.4l-8.2-14.3c-10.4 1.9-21.2 1.9-31.7 0zM501.6 431c38.5 29.6 82.4-14.3 52.8-52.8-38.5-29.6-82.4 14.3-52.8 52.8z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tComo implementar, na pr\u00e1tica, uma estrat\u00e9gia omnicanal em uma farmac\u00eautica\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<strong><\/strong>\n<p><span style=\"text-decoration: underline\"><a href=\"https:\/\/proximacloudcrm.com\/pt-br\/omni-channel\/\" target=\"_blank\" rel=\"noopener\"><strong>Um CRM omnicanal para empresas farmac\u00eauticas<\/strong><\/a><\/span> representa uma inova\u00e7\u00e3o tecnol\u00f3gica e uma profunda reformula\u00e7\u00e3o da jornada do cliente. Para que tal implementa\u00e7\u00e3o seja eficaz e traga resultados, \u00e9 necess\u00e1ria uma abordagem criteriosa, levando em considera\u00e7\u00e3o as especificidades do mercado farmac\u00eautico. O sucesso depende do trabalho coordenado da equipe, de treinamento de alta qualidade e da sele\u00e7\u00e3o correta de solu\u00e7\u00f5es digitais.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c9c4ba elementor-widget elementor-widget-heading\" data-id=\"5c9c4ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Planejamento estrat\u00e9gico \u2014 a base da implanta\u00e7\u00e3o<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19df5fe elementor-widget elementor-widget-text-editor\" data-id=\"19df5fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comece com uma avalia\u00e7\u00e3o completa dos canais atuais e sua efic\u00e1cia. Depois, defina metas e objetivos para cada p\u00fablico: m\u00e9dicos, farmac\u00eauticos, distribuidores, pacientes. Mapear customer journeys mostra em quais etapas e por quais canais vale interagir. Configura\u00e7\u00e3o precisa reduz riscos e acelera o projeto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efe3855 elementor-widget elementor-widget-heading\" data-id=\"efe3855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Treinamento e adapta\u00e7\u00e3o da equipe<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12670fc elementor-widget elementor-widget-text-editor\" data-id=\"12670fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A tecnologia mais avan\u00e7ada n\u00e3o funciona sem preparo do time. Invista em capacita\u00e7\u00e3o:<\/p>\n<ul>\n<li>elevar o n\u00edvel digital dos colaboradores;<\/li>\n<li>explicar a l\u00f3gica do novo modelo;<\/li>\n<li>garantir consist\u00eancia multiplataforma em todos os n\u00edveis.<br \/><br \/><\/li>\n<\/ul>\n<p>Equipes treinadas se adaptam mais r\u00e1pido e atendem melhor o cliente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdd21e8 elementor-widget elementor-widget-heading\" data-id=\"bdd21e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Uso de CRMs orientadas \u00e0 farma<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e437ee9 elementor-widget elementor-widget-text-editor\" data-id=\"e437ee9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Os sistemas modernos de CRM<\/strong> para empresas farmac\u00eauticas est\u00e3o se tornando o centro da gest\u00e3o da experi\u00eancia do cliente. A integra\u00e7\u00e3o com e-mail, mensageiros, plataformas de webinar e outros canais permite a constru\u00e7\u00e3o de um espa\u00e7o digital \u00fanico. Isso acelera a dissemina\u00e7\u00e3o de informa\u00e7\u00f5es e fornece ferramentas para personaliza\u00e7\u00e3o e an\u00e1lise.<\/p>\n<p>An\u00e1lise regular de efic\u00e1cia, adapta\u00e7\u00e3o de conte\u00fado \u00e0s caracter\u00edsticas locais e coleta de feedback s\u00e3o elementos-chave de uma estrat\u00e9gia <strong>omnicanal sustent\u00e1vel<\/strong>.<\/p>\n<p>Um exemplo bem-sucedido \u00e9 a implementa\u00e7\u00e3o do <strong>m\u00f3dulo OCM da Proxima Research International<\/strong>. Essa solu\u00e7\u00e3o j\u00e1 faz parte dos processos de neg\u00f3cios de empresas farmac\u00eauticas l\u00edderes e ajuda a atingir as metas de marketing com mais rapidez e precis\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f6a14e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2f6a14e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU4MzMsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"mdi mdi-arrow-top-right-thick\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Implementar uma estrat\u00e9gia omnicanal<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86308a9 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"86308a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" icon_chat_alt\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tComo a Proxima Cloud CRM torna a omnicanalidade realidade na farma\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tO m\u00f3dulo <strong>OCM (Omnichannel Customer Management) da Proxima Cloud CRM<\/strong> \u00e9 uma solu\u00e7\u00e3o moderna, criada especificamente para farmac\u00eauticas. Fornece gest\u00e3o centralizada de todas as linhas de comunica\u00e7\u00e3o com profissionais de sa\u00fade (HCP) e sustenta uma estrat\u00e9gia de intera\u00e7\u00e3o omnicanal eficaz.\n\n<p><\/p>\n<p>Com o OCM, a organiza\u00e7\u00e3o acessa uma plataforma que:<\/p>\n<ul>\n \t<li>unifica canais off-line e on-line;<\/li>\n \t<li>entrega aos HCP informa\u00e7\u00e3o personalizada e atualizada;<\/li>\n \t<li>entrega aos HCP informa\u00e7\u00e3o personalizada e atualizada;<\/li>\n<li>permite comunica\u00e7\u00e3o sistem\u00e1tica ao longo de toda a jornada.<\/li>\n<\/ul>\n\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2bd381 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"a2bd381\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-funnel-dollar\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M433.46 165.94l101.2-111.87C554.61 34.12 540.48 0 512.26 0H31.74C3.52 0-10.61 34.12 9.34 54.07L192 256v155.92c0 12.59 5.93 24.44 16 32l79.99 60c20.86 15.64 48.47 6.97 59.22-13.57C310.8 455.38 288 406.35 288 352c0-89.79 62.05-165.17 145.46-186.06zM480 192c-88.37 0-160 71.63-160 160s71.63 160 160 160 160-71.63 160-160-71.63-160-160-160zm16 239.88V448c0 4.42-3.58 8-8 8h-16c-4.42 0-8-3.58-8-8v-16.29c-11.29-.58-22.27-4.52-31.37-11.35-3.9-2.93-4.1-8.77-.57-12.14l11.75-11.21c2.77-2.64 6.89-2.76 10.13-.73 3.87 2.42 8.26 3.72 12.82 3.72h28.11c6.5 0 11.8-5.92 11.8-13.19 0-5.95-3.61-11.19-8.77-12.73l-45-13.5c-18.59-5.58-31.58-23.42-31.58-43.39 0-24.52 19.05-44.44 42.67-45.07V256c0-4.42 3.58-8 8-8h16c4.42 0 8 3.58 8 8v16.29c11.29.58 22.27 4.51 31.37 11.35 3.9 2.93 4.1 8.77.57 12.14l-11.75 11.21c-2.77 2.64-6.89 2.76-10.13.73-3.87-2.43-8.26-3.72-12.82-3.72h-28.11c-6.5 0-11.8 5.92-11.8 13.19 0 5.95 3.61 11.19 8.77 12.73l45 13.5c18.59 5.58 31.58 23.42 31.58 43.39 0 24.53-19.04 44.44-42.67 45.07z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tO que o Proxima OCM faz: fun\u00e7\u00f5es-chave\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<strong>Proxima OCM<\/strong> simplifica o trabalho das equipes de marketing e de campo, auxiliando no lan\u00e7amento, coordena\u00e7\u00e3o e an\u00e1lise de campanhas multicanal. A ferramenta visa aprimorar a qualidade do di\u00e1logo com o p\u00fablico-alvo, em especial com m\u00e9dicos e a comunidade m\u00e9dica.\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d81589 elementor-widget elementor-widget-text-editor\" data-id=\"6d81589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Os principais recursos do m\u00f3dulo incluem:<\/strong><\/p>\n<ol>\n<li>\n<h3><strong>Comunica\u00e7\u00e3o omnicanal<\/strong><\/h3>\nEnvio de mensagens por WhatsApp, Viber e Telegram, e-mail, SMS, notifica\u00e7\u00f5es push e videochamadas \u2014 ampliando o alcance e elevando o engajamento do p\u00fablico-alvo.<\/li>\n<li>\n<h3><strong>Intera\u00e7\u00e3o direcionada<\/strong><\/h3>\nPersonaliza\u00e7\u00e3o da comunica\u00e7\u00e3o considerando KPIs, perfil e interesses dos profissionais de sa\u00fade. Uso de modelos, entrega de conte\u00fado direcionado e troca bidirecional de mensagens \u2014 tudo em uma \u00fanica interface, diretamente no CRM.<\/li>\n<li>\n<h3><strong>An\u00e1lises aprofundadas<\/strong><\/h3>\n<p>Visualiza\u00e7\u00e3o de dados e acompanhamento do engajamento dos profissionais de sa\u00fade com o Proxima BI. O sistema permite acompanhar o status das intera\u00e7\u00f5es, mensurar a efic\u00e1cia de cada canal e fazer ajustes em tempo real durante a execu\u00e7\u00e3o.<\/p>\n<\/li>\n<li>\n<h3><strong>Controle da efic\u00e1cia das equipes<\/strong><\/h3>\n<p>Monitoramento da atividade dos representantes m\u00e9dicos, coleta de feedback dos clientes e ajuste r\u00e1pido dos roteiros de intera\u00e7\u00e3o.<\/p>\n<\/li>\n<li>\n<h3>Automa\u00e7\u00e3o e ativa\u00e7\u00e3o de campanhas em tempo real<\/h3>\n<p>Entrada imediata no di\u00e1logo com a audi\u00eancia, coleta autom\u00e1tica de informa\u00e7\u00f5es e defini\u00e7\u00e3o do pr\u00f3ximo passo da campanha com base na rea\u00e7\u00e3o do usu\u00e1rio.<\/p>\n<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e3726a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9e3726a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU4MzMsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"mdi mdi-arrow-top-right-thick\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Testar o m\u00f3dulo OCM da Proxima CRM<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-060c49e elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"060c49e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" icon_mail_alt\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEstrat\u00e9gia de comunica\u00e7\u00e3o \u2014 exemplo: caso Natcofarma\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tA farmac\u00eautica <strong>Natcofarma<\/strong> buscou elevar de sa\u00fade em eventos no Brasil \u2014 <strong> SBOC (Oncologia Cl\u00ednica) e HEMO (Hematologia e Terapia Celular)<\/strong>. Para isso, implantou a Proxima OCM e lan\u00e7ou uma campanha omnicanal com convites personalizados via mensageria.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c093d0b elementor-widget elementor-widget-text-editor\" data-id=\"c093d0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Resultados HEMO:<\/strong><\/p>\n<ul>\n<li>Mensagens enviadas \u2014 984<\/li>\n<li>Entregues \u2014 70% (693)<\/li>\n<li>Aberturas \u2014 38% (265)<\/li>\n<li>Cliques (CTR) \u2014 8% (52)<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><strong>Resultados SBOC:<\/strong><\/p>\n<ul>\n<li>Mensagens enviadas \u2014 733<\/li>\n<li>Entregues \u2014 84% (616)<\/li>\n<li>Aberturas \u2014 39% (241)<\/li>\n<li>Cliques (CTR) \u2014 11% (68)<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Resultado: <strong>+30%<\/strong> de tr\u00e1fego ao estande. Crescimento direto de uma <strong>comunica\u00e7\u00e3o omnicanal<\/strong> bem desenhada e <strong>targeting preciso via OCM.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-810d748 elementor-widget elementor-widget-heading\" data-id=\"810d748\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A estrat\u00e9gia omnicanal em a\u00e7\u00e3o<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e813e35 elementor-widget elementor-widget-text-editor\" data-id=\"e813e35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/proximacloudcrm.com\/pt-br\/blog\/natcofarma-brazil-pt\/\" target=\"_blank\" rel=\"noopener\">O caso <strong>Natcofarma <\/strong><\/a><\/span>confirma: a <strong>plataforma omnicanal Proxima<\/strong> ajuda a alcan\u00e7ar a audi\u00eancia-alvo e a estabelecer uma intera\u00e7\u00e3o mais produtiva e personalizada. Esse +30% de engajamento mostra como mensagens precisas e oportunas podem mudar o resultado de toda a atividade de marketing.<\/p>\n<p>Um aumento de 30% no engajamento n\u00e3o \u00e9 apenas um n\u00famero, mas um indicador de como comunica\u00e7\u00f5es precisas e oportunas podem mudar o resultado de todas as atividades de marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5192ec7 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"5192ec7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/proximacloudcrm.com\/pt-br\/blog\/tag\/successcases-pt-br\/\" target=\"_blank\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Quer resultados semelhantes? N\u00f3s ajudamos\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-hand-point-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 199.652c0 23.625-20.65 43.826-44.8 43.826h-99.851c16.34 17.048 18.346 49.766-6.299 70.944 14.288 22.829 2.147 53.017-16.45 62.315C353.574 425.878 322.654 448 272 448c-2.746 0-13.276-.203-16-.195-61.971.168-76.894-31.065-123.731-38.315C120.596 407.683 112 397.599 112 385.786V214.261l.002-.001c.011-18.366 10.607-35.889 28.464-43.845 28.886-12.994 95.413-49.038 107.534-77.323 7.797-18.194 21.384-29.084 40-29.092 34.222-.014 57.752 35.098 44.119 66.908-3.583 8.359-8.312 16.67-14.153 24.918H467.2c23.45 0 44.8 20.543 44.8 43.826zM96 200v192c0 13.255-10.745 24-24 24H24c-13.255 0-24-10.745-24-24V200c0-13.255 10.745-24 24-24h48c13.255 0 24 10.745 24 24zM68 368c0-11.046-8.954-20-20-20s-20 8.954-20 20 8.954 20 20 20 20-8.954 20-20z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/proximacloudcrm.com\/pt-br\/blog\/tag\/successcases-pt-br\/\" target=\"_blank\" >\n\t\t\t\t\t\t\tQuer resultados semelhantes? N\u00f3s ajudamos\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-111bdb5 elementor-widget elementor-widget-text-editor\" data-id=\"111bdb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se sua empresa busca construir uma <strong><em>estrat\u00e9gia omnicanal<\/em> eficaz na farma,<\/strong> a <strong>Proxima Cloud CRM<\/strong> oferece todas as ferramentas necess\u00e1rias. Vamos adaptar a solu\u00e7\u00e3o \u00e0 sua realidade, assegurar intera\u00e7\u00e3o de qualidade com HCP e fortalecer o posicionamento da sua marca.<br \/><strong>Experimente a estrat\u00e9gia omnicanal na ind\u00fastria farmac\u00eautica hoje mesmo! <\/strong>Solicite uma<strong> demonstra\u00e7\u00e3o gratuita do Proxima Cloud CRM.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8637338 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8637338\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU4MzMsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"mdi mdi-arrow-top-right-thick\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicitar demo do Proxima OCM<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Por que \u00e9 importante que as farmac\u00eauticas falem uma linguagem que m\u00e9dicos e pacientes realmente \u201cou\u00e7am\u201d? Hoje, n\u00e3o basta apenas enviar propostas \u2014 \u00e9 preciso construir um di\u00e1logo. Na sa\u00fade, onde h\u00e1 muita informa\u00e7\u00e3o e pouco tempo, s\u00f3 passos bem planejados de intera\u00e7\u00e3o personalizada t\u00eam chance de despertar o interesse do destinat\u00e1rio. \u00c9 por isso [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":19820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[199,208,209,63],"tags":[200,220,279,219,207],"class_list":["post-11072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administrador-de-crm","category-excelencia-na-forca-de-vendas","category-gerente-de-marketing","category-representante-de-vendas","tag-automacao","tag-compromiso-del-cliente-pt-br","tag-ecossistema-crm-pt","tag-marketing-omnicanal-pt-br","tag-tendencias-pt-br"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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