{"id":17585,"date":"2025-10-07T06:33:00","date_gmt":"2025-10-07T06:33:00","guid":{"rendered":"https:\/\/proximacloudcrm.com\/?p=17585"},"modified":"2025-12-08T03:57:57","modified_gmt":"2025-12-08T03:57:57","slug":"olpha-olainfarm-pt","status":"publish","type":"post","link":"https:\/\/proximacloudcrm.com\/pt-br\/blog\/olpha-olainfarm-pt\/","title":{"rendered":"Olpha (Olainfarm)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17585\" class=\"elementor elementor-17585 elementor-17279\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9549a43 e-flex e-con-boxed e-con e-parent\" data-id=\"9549a43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7997ccd elementor-widget elementor-widget-heading\" data-id=\"7997ccd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Casos de sucesso do Proxima Cloud CRM: Olpha (Olainfarm).<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0108f1d elementor-widget elementor-widget-text-editor\" data-id=\"0108f1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A <strong>Olpha<\/strong>, anteriormente conhecida como <strong>Olainfarm<\/strong>, \u00e9 uma empresa farmac\u00eautica l\u00edder com forte presen\u00e7a em 12 pa\u00edses.<\/p><p>Fundada em 1965 na Let\u00f4nia, a Olpha \u00e9 especializada na produ\u00e7\u00e3o de medicamentos de alta qualidade para dist\u00farbios neurol\u00f3gicos, sa\u00fade cardiovascular, tratamentos antibacterianos e terapias antivirais. A empresa apoia ativamente profissionais de sa\u00fade e pacientes por meio de programas educacionais e solu\u00e7\u00f5es farmac\u00eauticas inovadoras.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d06848 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"3d06848\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-briefcase\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M320 336c0 8.84-7.16 16-16 16h-96c-8.84 0-16-7.16-16-16v-48H0v144c0 25.6 22.4 48 48 48h416c25.6 0 48-22.4 48-48V288H320v48zm144-208h-80V80c0-25.6-22.4-48-48-48H176c-25.6 0-48 22.4-48 48v48H48c-25.6 0-48 22.4-48 48v80h512v-80c0-25.6-22.4-48-48-48zm-144 0H192V96h128v32z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDESAFIO DE NEG\u00d3CIOS\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tA <strong>Olpha<\/strong> necessitava de uma solu\u00e7\u00e3o de CRM multiplataforma com um <strong>m\u00f3dulo CLM integrado e um sistema de gest\u00e3o centralizado<\/strong> para facilitar a an\u00e1lise entre 12 mercados. \nA empresa precisava de um sistema capaz de otimizar as opera\u00e7\u00f5es de vendas, melhorar o engajamento com profissionais de sa\u00fade (HCPs) e fornecer <strong>integra\u00e7\u00e3o de dados cont\u00ednua, garantindo ao mesmo tempo conformidade com os regulamentos<\/strong>.\n\n\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-843f077 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"843f077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" icon_lightbulb_alt\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSOLU\u00c7\u00c3O\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e9a47e elementor-widget elementor-widget-text-editor\" data-id=\"4e9a47e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O <strong>Proxima Cloud CRM<\/strong> foi implementado como um ecossistema abrangente, adaptado \u00e0s necessidades da Olpha, aumentando a efic\u00e1cia da for\u00e7a de vendas e o engajamento omnicanal.<\/p><p><strong>A solu\u00e7\u00e3o incluiu:<\/strong><\/p><ul><li><strong>Proxima CRM<\/strong> \u2013 Um sistema robusto de CRM para gerenciar opera\u00e7\u00f5es da for\u00e7a de campo.<\/li><li><strong>Axioma<\/strong> \u2013 Base de dados sindicado de HCPs\/HCOs para segmenta\u00e7\u00e3o precisa.<\/li><li><strong>Proxima OCM<\/strong> \u2013 Plataforma de comunica\u00e7\u00e3o multicanal que permite o engajamento remoto com HCPs.<\/li><li><strong>GeoForce<\/strong> \u2013 Ferramenta de gest\u00e3o territorial e otimiza\u00e7\u00e3o de vendas para a for\u00e7a de campo.<\/li><li><strong>Proxima PAS<\/strong> \u2013 Solu\u00e7\u00e3o de planejamento estrat\u00e9gico de vendas e aloca\u00e7\u00e3o de recursos para acompanhamento de desempenho.<\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d42e2 elementor-widget elementor-widget-heading\" data-id=\"d9d42e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTADOS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9e222f elementor-widget elementor-widget-text-editor\" data-id=\"e9e222f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA implementa\u00e7\u00e3o bem-sucedida do <strong>Proxima Cloud CRM + CLM + Axioma<\/strong> aumentou a efici\u00eancia e a tomada de decis\u00f5es baseadas em dados nos 12 mercados da Olpha. Ap\u00f3s a integra\u00e7\u00e3o do CRM, a empresa expandiu sua transforma\u00e7\u00e3o digital adotando:\n<ol>\n \t<li>\n<h3>Proxima OCM<\/h3>\npara engajamento remoto com HCPs.<\/li>\n \t<li>\n<h3>GeoForce<\/h3>\npara otimizar a gest\u00e3o de territ\u00f3rios e o desempenho de vendas.<\/li>\n \t<li>\n<h3>Proxima PAS<\/h3>\npara melhorar o planejamento de vendas e a aloca\u00e7\u00e3o de recursos.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-952ee54 elementor-widget elementor-widget-text-editor\" data-id=\"952ee54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Essa colabora\u00e7\u00e3o estrat\u00e9gica fortaleceu as opera\u00e7\u00f5es comerciais da <strong>Olpha,<\/strong> garantindo uma abordagem escal\u00e1vel e integrada para a gest\u00e3o de vendas farmac\u00eauticas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d324a95 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"d324a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" icon_search\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSaiba mais:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fbc521 elementor-widget elementor-widget-text-editor\" data-id=\"4fbc521\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O custo do <strong>m\u00f3dulo CLM de apresenta\u00e7\u00f5es interativas para representantes<\/strong> m\u00e9dicos est\u00e1 inclu\u00eddo no <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/proximacloudcrm.com\/pt-br\/precos\/\" target=\"_blank\" rel=\"noopener\">plano tarif\u00e1rio b\u00e1sico do Proxima CRM<\/a><\/strong><\/span>.<\/p><p>Confira a lista de todas as ferramentas funcionais de acordo com os <span style=\"text-decoration: underline;\"><a href=\"https:\/\/proximacloudcrm.com\/pt-br\/precos\/\" target=\"_blank\" rel=\"noopener\">pacotes de pre\u00e7os<\/a><\/span>.<\/p><p>Receba <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/proximacloudcrm.com\/pt-br\/experimente-a-avaliacao-gratuita\/\" target=\"_blank\" rel=\"noopener\">uma proposta individual para configurar o CRM<\/a><\/strong><\/span> de acordo com as especificidades do neg\u00f3cio da sua organiza\u00e7\u00e3o.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b7cd60 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"9b7cd60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/proximacloudcrm.com\/wp-content\/uploads\/2025\/12\/Olpha-PT.pdf\" target=\"_blank\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Descargar el caso pr\u00e1ctico de Olpha \">\n\t\t\t\t<i aria-hidden=\"true\" class=\" icon_download\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/proximacloudcrm.com\/wp-content\/uploads\/2025\/12\/Olpha-PT.pdf\" target=\"_blank\" >\n\t\t\t\t\t\t\tDescargar el caso pr\u00e1ctico de Olpha \t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd77bc3 elementor-widget elementor-widget-heading\" data-id=\"cd77bc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Deseja saber como outras empresas implementaram nosso sistema de CRM?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a0c56 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"e1a0c56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/proximacloudcrm.com\/pt-br\/blog\/tag\/successcases-pt-br\/\" target=\"_blank\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"V\u00e1 para a se\u00e7\u00e3o de estudos de caso de clientes do Proxima Cloud CRM\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"lnr lnr-pointer-right\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/proximacloudcrm.com\/pt-br\/blog\/tag\/successcases-pt-br\/\" target=\"_blank\" >\n\t\t\t\t\t\t\tV\u00e1 para a se\u00e7\u00e3o de estudos de caso de clientes do Proxima Cloud CRM\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Casos de sucesso do Proxima Cloud CRM: Olpha (Olainfarm). A Olpha, anteriormente conhecida como Olainfarm, \u00e9 uma empresa farmac\u00eautica l\u00edder com forte presen\u00e7a em 12 pa\u00edses. Fundada em 1965 na Let\u00f4nia, a Olpha \u00e9 especializada na produ\u00e7\u00e3o de medicamentos de alta qualidade para dist\u00farbios neurol\u00f3gicos, sa\u00fade cardiovascular, tratamentos antibacterianos e terapias antivirais. A empresa apoia [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":19880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[208,44],"tags":[200,214,212,211],"class_list":["post-17585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-excelencia-na-forca-de-vendas","category-uncategorized-uk","tag-automacao","tag-successcases-pt-br","tag-pharmacrm-3","tag-transformacao-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Caso de sucesso da Olpha: \ud83c\udfc6 integra\u00e7\u00e3o do CRM nos neg\u00f3cios da empresa farmac\u00eautica &#8212; PROXIMA Cloud CRM<\/title>\n<meta name=\"description\" content=\"Como os m\u00f3dulos integrados CLM, OCM e outros m\u00f3dulos do Proxima Cloud CRM otimizaram \ud83d\ude80 o trabalho dos representantes m\u00e9dicos e aumentaram a efic\u00e1cia da intera\u00e7\u00e3o com os m\u00e9dicos \ud83d\udcaf\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proximacloudcrm.com\/pt-br\/blog\/olpha-olainfarm-pt\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olpha (Olainfarm) &#8212; 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