{"id":19376,"date":"2025-11-25T08:23:00","date_gmt":"2025-11-25T08:23:00","guid":{"rendered":"https:\/\/proximacloudcrm.com\/?p=19376"},"modified":"2025-12-02T22:20:03","modified_gmt":"2025-12-02T22:20:03","slug":"de-apresentacoes-a-decisoes-como-o-clm-ajuda-as-empresas-farmaceuticas-a-entenderem-seus-medicos","status":"publish","type":"post","link":"https:\/\/proximacloudcrm.com\/pt-br\/blog\/de-apresentacoes-a-decisoes-como-o-clm-ajuda-as-empresas-farmaceuticas-a-entenderem-seus-medicos\/","title":{"rendered":"De Apresenta\u00e7\u00f5es a Decis\u00f5es: Como o CLM Ajuda as Empresas Farmac\u00eauticas a Entenderem Seus M\u00e9dicos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19376\" class=\"elementor elementor-19376 elementor-19205\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29c4454 e-flex e-con-boxed e-con e-parent\" data-id=\"29c4454\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8ab80b e-con-full e-flex e-con e-child\" data-id=\"c8ab80b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00d918e elementor-widget elementor-widget-text-editor\" data-id=\"00d918e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O setor farmac\u00eautico h\u00e1 muito tempo deixou de lado a comunica\u00e7\u00e3o unilateral com os m\u00e9dicos e passou a adotar o di\u00e1logo. Os profissionais de hoje esperam que a visita de um representante m\u00e9dico resulte em uma discuss\u00e3o significativa, baseada em informa\u00e7\u00f5es relevantes.<\/p><p>Neste artigo, analisaremos o <strong>produto Proxima CLM \u2014 um m\u00f3dulo CLM interativo em CRM com an\u00e1lises para empresas farmac\u00eauticas<\/strong>, que permite passar de formatos est\u00e1ticos para uma comunica\u00e7\u00e3o controlada, mensur\u00e1vel e personalizada com m\u00e9dicos.<\/p><p><strong>O marketing de ciclo fechado (Closed Loop Marketing)<\/strong> \u00e9 uma abordagem em que cada <strong>apresenta\u00e7\u00e3o CLM<\/strong> se torna parte do processo anal\u00edtico e uma fonte de dados para decis\u00f5es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b9268a elementor-widget elementor-widget-table-of-contents\" data-id=\"9b9268a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;container&quot;:&quot;.elementor-element.elementor-element-5e45cb1c&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tConte\u00fado\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__9b9268a\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b208565 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"b208565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-laptop-medical\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M232 224h56v56a8 8 0 0 0 8 8h48a8 8 0 0 0 8-8v-56h56a8 8 0 0 0 8-8v-48a8 8 0 0 0-8-8h-56v-56a8 8 0 0 0-8-8h-48a8 8 0 0 0-8 8v56h-56a8 8 0 0 0-8 8v48a8 8 0 0 0 8 8zM576 48a48.14 48.14 0 0 0-48-48H112a48.14 48.14 0 0 0-48 48v336h512zm-64 272H128V64h384zm112 96H381.54c-.74 19.81-14.71 32-32.74 32H288c-18.69 0-33-17.47-32.77-32H16a16 16 0 0 0-16 16v16a64.19 64.19 0 0 0 64 64h512a64.19 64.19 0 0 0 64-64v-16a16 16 0 0 0-16-16z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tO Que \u00e9 CLM (Closed Loop Marketing)\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<p>\n  <strong>Closed Loop Marketing (CLM)<\/strong> \u00e9 uma ferramenta digital interativa usada por empresas farmac\u00eauticas para realizar apresenta\u00e7\u00f5es personalizadas (e-detailing) enquanto coletam dados de engajamento em tempo real durante as visitas presenciais.\n<\/p>\n\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71461ab elementor-widget elementor-widget-text-editor\" data-id=\"71461ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O sistema registra:<\/p><ul><li>quais slides foram exibidos;<\/li><li>quanto tempo foi dedicado a cada tema;<\/li><li>quais t\u00f3picos despertaram mais interesse;<\/li><li>como o m\u00e9dico interagiu com o conte\u00fado.<\/li><\/ul><p>Ao contr\u00e1rio dos materiais tradicionais, as <strong>apresenta\u00e7\u00f5es CLM<\/strong> criam um ciclo fechado de an\u00e1lise de marketing: os dados de visualiza\u00e7\u00e3o s\u00e3o automaticamente transferidos atrav\u00e9s do <strong>M\u00f3dulo CLM em CRM<\/strong>, onde fazem parte de um conjunto geral de informa\u00e7\u00f5es sobre a intera\u00e7\u00e3o com m\u00e9dicos (HCP).<\/p><p>Assim, o CLM conecta equipes de vendas e marketing, garantindo decis\u00f5es baseadas em dados reais \u2014 do conte\u00fado apresentado \u00e0s a\u00e7\u00f5es estrat\u00e9gicas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5237232 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"5237232\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"lnr lnr-rocket\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tQue problemas o m\u00f3dulo CLM resolve no CRM?\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAs apresenta\u00e7\u00f5es tradicionais n\u00e3o permitem compreender o que realmente interessou ao m\u00e9dico. Os gerentes n\u00e3o conseguem ver quais materiais realmente funcionam, e o marketing n\u00e3o recebe feedback em n\u00fameros. <strong>O que \u00e9 o closed loop marketing pharma?<\/strong>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b733d5 elementor-widget elementor-widget-text-editor\" data-id=\"8b733d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>O m\u00f3dulo CLM <\/strong>resolve essa tarefa, resolvendo v\u00e1rias tarefas ao mesmo tempo:<\/p><ul><li>garante a transpar\u00eancia da intera\u00e7\u00e3o entre o representante m\u00e9dico e o m\u00e9dico;<\/li><li>fornece dados sobre o envolvimento do HCP em t\u00f3picos e marcas espec\u00edficos;<\/li><li>ajuda as equipes de marketing a avaliar a efic\u00e1cia do conte\u00fado e ajustar a comunica\u00e7\u00e3o em tempo real;<\/li><li>automatiza a coleta de dados e a gera\u00e7\u00e3o de relat\u00f3rios.<\/li><\/ul><p>Como resultado, cada visita \u00e9 um ponto de contato e um elemento do ciclo anal\u00edtico que ajuda a formar estrat\u00e9gias personalizadas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdd3f2c elementor-widget elementor-widget-heading\" data-id=\"bdd3f2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como o CLM Funciona no Proxima Cloud CRM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05a9c66 elementor-widget elementor-widget-text-editor\" data-id=\"05a9c66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O <strong>sistema Pharma CRM <\/strong>est\u00e1 integrado ao <strong>m\u00f3dulo Proxima CLM<\/strong>, criando um espa\u00e7o \u00fanico para gerenciar atividades de marketing e comunica\u00e7\u00e3o com profissionais da \u00e1rea m\u00e9dica.<\/p><p>Durante a reuni\u00e3o, o representante m\u00e9dico utiliza o <strong>e-detailing na ind\u00fastria farmac\u00eautica<\/strong> \u2014 uma <strong>apresenta\u00e7\u00e3o CLM interativa<\/strong> em um tablet. Essa <strong>detalhamento eletr\u00f4nico<\/strong> registra o andamento da reuni\u00e3o, a rea\u00e7\u00e3o do m\u00e9dico e a sequ\u00eancia de demonstra\u00e7\u00e3o dos materiais. O sistema registra automaticamente:<\/p><ul><li>a dura\u00e7\u00e3o da visita e o tempo de exibi\u00e7\u00e3o de cada slide;<\/li><li>o envolvimento e o interesse em t\u00f3picos espec\u00edficos;<\/li><li>os materiais utilizados e o local da reuni\u00e3o;<\/li><li>as anota\u00e7\u00f5es e coment\u00e1rios do representante.<\/li><\/ul><p>Todos os dados s\u00e3o enviados para o CRM sem necessidade de reinser\u00e7\u00e3o, o que elimina erros e fornece an\u00e1lises atualizadas para os departamentos de marketing e vendas. As equipes veem quais argumentos realmente funcionam e podem ajustar rapidamente os cen\u00e1rios de comunica\u00e7\u00e3o, aumentando a efic\u00e1cia da intera\u00e7\u00e3o com os m\u00e9dicos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e090db8 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"e090db8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"lnr lnr-sun\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tBenef\u00edcios do CLM para Empresas Farmac\u00eauticas\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14f7c41 elementor-widget elementor-widget-text-editor\" data-id=\"14f7c41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A implementa\u00e7\u00e3o do <strong>CLM para representantes m\u00e9dicos<\/strong> altera a <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/proximacloudcrm.com\/pt-br\/representantes-medicos-e-de-vendas\/\" target=\"_blank\" rel=\"noopener\">qualidade do trabalho das equipes de campo<\/a><\/strong><\/span> e dos profissionais de marketing, garantindo a coordena\u00e7\u00e3o das a\u00e7\u00f5es e an\u00e1lises transparentes.\u00a0<\/p><p>As principais vantagens incluem:<\/p><ul><li>aumento do envolvimento dos m\u00e9dicos (HCP Engagement) gra\u00e7as a materiais personalizados;<\/li><li>feedback instant\u00e2neo \u2014 os dados s\u00e3o enviados para o sistema imediatamente ap\u00f3s a reuni\u00e3o;<\/li><li>aumento da efic\u00e1cia do conte\u00fado, baseado em fatos, n\u00e3o em suposi\u00e7\u00f5es;<\/li><li>padr\u00f5es \u00fanicos de comunica\u00e7\u00e3o entre as equipes de marketing, vendas e digital.<\/li><\/ul><p>Assim, as empresas obt\u00eam uma ferramenta para gerenciar a qualidade da intera\u00e7\u00e3o com profissionais de sa\u00fade e construir confian\u00e7a de longo prazo, criada pela Proxima Research.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60da0b8 elementor-widget elementor-widget-text-editor\" data-id=\"60da0b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Temos o <strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/proximacloudcrm.com\/pt-br\/blog\/olpha-olainfarm-pt\/\" target=\"_blank\" rel=\"noopener\">exemplo de um caso de sucesso da Olpha<\/a><\/span><\/strong>. A excelente integra\u00e7\u00e3o do <strong>Proxima Cloud CRM + CLM<\/strong> nos processos de neg\u00f3cios da empresa permitiu aumentar a efic\u00e1cia do trabalho da equipe de campo e melhorar a qualidade da intera\u00e7\u00e3o com os m\u00e9dicos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c67ecf8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c67ecf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU4MzMsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"mdi mdi-arrow-top-right-thick\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Saiba mais sobre o CLM<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfb348c elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"cfb348c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" icon_cog\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tComo o CLM se integra ao CRM, OCM e Axioma\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<p>\nAs solu\u00e7\u00f5es modernas da Proxima Research formam um ecossistema \u00fanico, onde cada m\u00f3dulo refor\u00e7a as capacidades do outro. A <strong>integra\u00e7\u00e3o do CLM ao CRM<\/strong> une marketing, an\u00e1lise e vendas em um \u00fanico espa\u00e7o digital, e <strong>o m\u00f3dulo CLM<\/strong> atua como um elo de liga\u00e7\u00e3o entre o conte\u00fado e as solu\u00e7\u00f5es.\n<\/p>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c4d0c1 elementor-widget elementor-widget-heading\" data-id=\"4c4d0c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Combina\u00e7\u00e3o de CLM e CRM<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79912f4 elementor-widget elementor-widget-text-editor\" data-id=\"79912f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A integra\u00e7\u00e3o do <strong>m\u00f3dulo CLM com o sistema CRM Proxima Cloud<\/strong> forma um \u00fanico circuito de intera\u00e7\u00e3o com os m\u00e9dicos. Ap\u00f3s a consulta, os dados \u2014 dura\u00e7\u00e3o, temas, n\u00edvel de envolvimento \u2014 s\u00e3o <strong>automaticamente transferidos para o CRM<\/strong>.<\/p><p>O sistema cria um cart\u00e3o de contato, onde s\u00e3o registrados:<\/p><ul><li>hist\u00f3rico de visitas e atividades;<\/li><li>interesse do m\u00e9dico por marcas ou \u00e1reas terap\u00eauticas;<\/li><li>notas do representante.<\/li><\/ul><p>Essa abordagem elimina a entrada manual de dados, reduz o risco de erros e cria uma base para an\u00e1lises em tempo real.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1278c4f elementor-widget elementor-widget-heading\" data-id=\"1278c4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Integra\u00e7\u00e3o CLM e OCM (Omnichannel Communication)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f930980 elementor-widget elementor-widget-text-editor\" data-id=\"f930980\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A integra\u00e7\u00e3o entre CLM e OCM (Omnichannel Communication) garante uma comunica\u00e7\u00e3o cont\u00ednua com os m\u00e9dicos atrav\u00e9s de todos os canais. As informa\u00e7\u00f5es sobre a reuni\u00e3o s\u00e3o utilizadas para configurar os contatos futuros \u2014 e-mails, webinars, mensagens em aplicativos de mensagens instant\u00e2neas. O conte\u00fado torna-se personalizado e cada nova comunica\u00e7\u00e3o \u00e9 constru\u00edda com base nos interesses reais do especialista.<\/p><p>Desta forma, a empresa constr\u00f3i um caminho de intera\u00e7\u00e3o, em vez de uma cadeia de abordagens dispersas, como anteriormente. Isto aumenta o envolvimento e a lealdade dos profissionais de sa\u00fade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fd6480 elementor-widget elementor-widget-heading\" data-id=\"4fd6480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Intera\u00e7\u00e3o entre CLM e Axioma<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2cb6ae elementor-widget elementor-widget-text-editor\" data-id=\"e2cb6ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Os dados coletados atrav\u00e9s do CLM s\u00e3o <strong>automaticamente enviados para a plataforma anal\u00edtica Axioma<\/strong>, onde s\u00e3o combinados com os resultados de vendas e atividades de marketing.<\/p><p>A Axioma permite:<\/p><ul><li>avaliar a efic\u00e1cia das marcas com base na rea\u00e7\u00e3o dos m\u00e9dicos;<\/li><li>identificar tend\u00eancias e pontos de crescimento;<\/li><li>calcular o retorno de cada contato de marketing.<\/li><\/ul><p>Como resultado, a empresa obt\u00e9m uma vis\u00e3o completa da efic\u00e1cia da comunica\u00e7\u00e3o \u2014 desde a visita at\u00e9 as vendas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c06027d elementor-widget elementor-widget-heading\" data-id=\"c06027d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CLM: O Cora\u00e7\u00e3o da Transforma\u00e7\u00e3o Digital Farmac\u00eautica<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84ff334 elementor-widget elementor-widget-text-editor\" data-id=\"84ff334\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>As apresenta\u00e7\u00f5es CLM para a ind\u00fastria farmac\u00eautica<\/strong> transformam cada intera\u00e7\u00e3o com o m\u00e9dico em um processo mensur\u00e1vel e control\u00e1vel. Trata-se de uma ferramenta abrangente de an\u00e1lise e gest\u00e3o da comunica\u00e7\u00e3o. <strong>O desenvolvimento de apresenta\u00e7\u00f5es CLM<\/strong> e a integra\u00e7\u00e3o com o CRM criam um ciclo fechado de conhecimento, em que cada visita \u00e9 uma fonte de insights e uma base para a\u00e7\u00f5es futuras.<\/p><p>Usando os dados dos materiais de apresenta\u00e7\u00e3o, as empresas farmac\u00eauticas entendem quais t\u00f3picos despertam interesse, como ajustar a estrat\u00e9gia de promo\u00e7\u00e3o e distribuir recursos. O CLM se torna o n\u00facleo do ecossistema digital das empresas farmac\u00eauticas, unindo marketing, vendas e an\u00e1lise em um sistema de conhecimento e decis\u00f5es gerenci\u00e1veis, que a <strong>Proxima Research ajuda a implementar e desenvolver<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1dc7ee elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"c1dc7ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-hand-point-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 199.652c0 23.625-20.65 43.826-44.8 43.826h-99.851c16.34 17.048 18.346 49.766-6.299 70.944 14.288 22.829 2.147 53.017-16.45 62.315C353.574 425.878 322.654 448 272 448c-2.746 0-13.276-.203-16-.195-61.971.168-76.894-31.065-123.731-38.315C120.596 407.683 112 397.599 112 385.786V214.261l.002-.001c.011-18.366 10.607-35.889 28.464-43.845 28.886-12.994 95.413-49.038 107.534-77.323 7.797-18.194 21.384-29.084 40-29.092 34.222-.014 57.752 35.098 44.119 66.908-3.583 8.359-8.312 16.67-14.153 24.918H467.2c23.45 0 44.8 20.543 44.8 43.826zM96 200v192c0 13.255-10.745 24-24 24H24c-13.255 0-24-10.745-24-24V200c0-13.255 10.745-24 24-24h48c13.255 0 24 10.745 24 24zM68 368c0-11.046-8.954-20-20-20s-20 8.954-20 20 8.954 20 20 20 20-8.954 20-20z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tObtenha o m\u00e1ximo benef\u00edcio do seu sistema CRM\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc9a12 elementor-widget elementor-widget-text-editor\" data-id=\"2bc9a12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>O m\u00f3dulo integrado de apresenta\u00e7\u00f5es CLM<\/strong> faz parte do <a href=\"https:\/\/proximacloudcrm.com\/pt-br\/precos\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>plano tarif\u00e1rio b\u00e1sico<\/strong> do Proxima Cloud CRM<\/span><\/a> (US$ 40 usu\u00e1rio\/m\u00eas). Essa \u00e9 uma vantagem significativa do Proxima Cloud CRM em rela\u00e7\u00e3o aos sistemas concorrentes, que muitas vezes oferecem m\u00f3dulos separados como um complemento caro.\u00a0<\/p><p>N\u00f3s oferecemos <strong>n\u00e3o apenas um CLM acess\u00edvel no CRM<\/strong>, mas tamb\u00e9m <strong>a oportunidade de experimentar gratuitamente <span style=\"text-decoration: underline;\"><a href=\"https:\/\/proximacloudcrm.com\/pt-br\/experimente-a-avaliacao-gratuita\/\" target=\"_blank\" rel=\"noopener\">a vers\u00e3o demo do sistema<\/a><\/span><\/strong> e avaliar suas vantagens indiscut\u00edveis e facilidade de uso.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff9e822 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ff9e822\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU4MzMsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"mdi mdi-arrow-top-right-thick\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicitar demo do Proxima CRM<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>O setor farmac\u00eautico h\u00e1 muito tempo deixou de lado a comunica\u00e7\u00e3o unilateral com os m\u00e9dicos e passou a adotar o di\u00e1logo. Os profissionais de hoje esperam que a visita de um representante m\u00e9dico resulte em uma discuss\u00e3o significativa, baseada em informa\u00e7\u00f5es relevantes. Neste artigo, analisaremos o produto Proxima CLM \u2014 um m\u00f3dulo CLM interativo em [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":19273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121,42],"tags":[200,207,211],"class_list":["post-19376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-director-de-marketing","category-sin-categorizar","tag-automacao","tag-tendencias-pt-br","tag-transformacao-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CLM no CRM: como funciona \ud83d\udd03 o Closed Loop Marketing na ind\u00fastria farmac\u00eautica - PROXIMA Cloud CRM<\/title>\n<meta name=\"description\" content=\"O m\u00f3dulo de apresenta\u00e7\u00f5es CLM no Proxima Cloud CRM ajuda a construir comunica\u00e7\u00e3o personalizada com m\u00e9dicos. 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