{"id":21733,"date":"2026-03-05T11:19:53","date_gmt":"2026-03-05T11:19:53","guid":{"rendered":"https:\/\/proximacloudcrm.com\/?p=21733"},"modified":"2026-04-30T19:19:12","modified_gmt":"2026-04-30T19:19:12","slug":"power-bi-vs-qlikview-qual-ferramenta-de-business-intelligence-e-a-certa-para-o-seu-negocio","status":"publish","type":"post","link":"https:\/\/proximacloudcrm.com\/pt-br\/blog\/power-bi-vs-qlikview-qual-ferramenta-de-business-intelligence-e-a-certa-para-o-seu-negocio\/","title":{"rendered":"Power BI vs. QlikView: qual ferramenta de business intelligence \u00e9 a certa para o seu neg\u00f3cio?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21733\" class=\"elementor elementor-21733 elementor-21533\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c5ae6 e-flex e-con-boxed e-con e-parent\" data-id=\"e2c5ae6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8e486dd e-con-full e-flex e-con e-child\" data-id=\"8e486dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75be84b elementor-widget elementor-widget-text-editor\" data-id=\"75be84b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No mundo das ferramentas de <strong>business intelligence (BI)<\/strong>, tanto <strong>Power BI<\/strong> quanto <strong>QlikView<\/strong> s\u00e3o fortes concorrentes, mas cada um oferece recursos e vantagens diferentes. Para usu\u00e1rios do Proxima Cloud CRM, escolher a ferramenta de BI certa \u00e9 essencial para otimizar an\u00e1lise de dados, relat\u00f3rios e tomada de decis\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d46ddb elementor-widget elementor-widget-table-of-contents\" data-id=\"1d46ddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;container&quot;:&quot;div[data-element_type=\\&quot;container\\&quot;]&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tContente\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__1d46ddb\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28176ef elementor-widget elementor-widget-heading\" data-id=\"28176ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Power BI vs. QlikView: compara\u00e7\u00e3o para o Proxima Cloud CRM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f33b8f elementor-widget elementor-widget-text-editor\" data-id=\"7f33b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Este guia compara <strong>Power BI vs QlikView<\/strong> para equipes que usam o <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/proximacloudcrm.com\/pt-br\/\" target=\"_blank\" rel=\"noopener\">Proxima Cloud CRM<\/a><\/strong><\/span>, com foco em relat\u00f3rios, dashboards (pain\u00e9is) e analytics a partir de dados do CRM. <strong>A seguir, voc\u00ea confere os principais pontos que tornam o Power BI uma escolha melhor.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2949842 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"2949842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-comments-dollar\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 192c0-88.37-93.12-160-208-160S0 103.63 0 192c0 34.27 14.13 65.95 37.97 91.98C24.61 314.22 2.52 338.16 2.2 338.5A7.995 7.995 0 0 0 8 352c36.58 0 66.93-12.25 88.73-24.98C128.93 342.76 167.02 352 208 352c114.88 0 208-71.63 208-160zm-224 96v-16.29c-11.29-.58-22.27-4.52-31.37-11.35-3.9-2.93-4.1-8.77-.57-12.14l11.75-11.21c2.77-2.64 6.89-2.76 10.13-.73 3.87 2.42 8.26 3.72 12.82 3.72h28.11c6.5 0 11.8-5.92 11.8-13.19 0-5.95-3.61-11.19-8.77-12.73l-45-13.5c-18.59-5.58-31.58-23.42-31.58-43.39 0-24.52 19.05-44.44 42.67-45.07V96c0-4.42 3.58-8 8-8h16c4.42 0 8 3.58 8 8v16.29c11.29.58 22.27 4.51 31.37 11.35 3.9 2.93 4.1 8.77.57 12.14l-11.75 11.21c-2.77 2.64-6.89 2.76-10.13.73-3.87-2.43-8.26-3.72-12.82-3.72h-28.11c-6.5 0-11.8 5.92-11.8 13.19 0 5.95 3.61 11.19 8.77 12.73l45 13.5c18.59 5.58 31.58 23.42 31.58 43.39 0 24.53-19.05 44.44-42.67 45.07V288c0 4.42-3.58 8-8 8h-16c-4.42 0-8-3.58-8-8zm346.01 123.99C561.87 385.96 576 354.27 576 320c0-66.94-53.49-124.2-129.33-148.07.86 6.6 1.33 13.29 1.33 20.07 0 105.87-107.66 192-240 192-10.78 0-21.32-.77-31.73-1.88C207.8 439.63 281.77 480 368 480c40.98 0 79.07-9.24 111.27-24.98C501.07 467.75 531.42 480 568 480c3.2 0 6.09-1.91 7.34-4.84 1.27-2.94.66-6.34-1.55-8.67-.31-.33-22.42-24.24-35.78-54.5z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t1. Custo e acessibilidade\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<p lang=\"pt-BR\">\n  O <strong>Power BI<\/strong> \u00e9 conhecido pelo <strong>baixo custo de entrada<\/strong> \n  e pela <strong>escalabilidade<\/strong>, o que o torna ideal para empresas em crescimento. \n  Um modelo de pre\u00e7os acess\u00edvel significa que clientes do Proxima Cloud CRM podem come\u00e7ar \n  pela vers\u00e3o b\u00e1sica e escalar conforme necess\u00e1rio, sem altos custos iniciais.\n<\/p>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29db843 elementor-widget elementor-widget-text-editor\" data-id=\"29db843\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>J\u00e1 o <strong>QlikView<\/strong> costuma ter <strong>custo total de propriedade mais alto<\/strong>, com licenciamento mais complexo e maiores custos operacionais, o que pode ser um fator limitante para pequenas empresas ou startups.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ceae8f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3ceae8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU4MzMsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"mdi mdi-arrow-top-right-thick\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Teste o Proxima Cloud CRM<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6bd34c elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"e6bd34c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-database\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448 73.143v45.714C448 159.143 347.667 192 224 192S0 159.143 0 118.857V73.143C0 32.857 100.333 0 224 0s224 32.857 224 73.143zM448 176v102.857C448 319.143 347.667 352 224 352S0 319.143 0 278.857V176c48.125 33.143 136.208 48.572 224 48.572S399.874 209.143 448 176zm0 160v102.857C448 479.143 347.667 512 224 512S0 479.143 0 438.857V336c48.125 33.143 136.208 48.572 224 48.572S399.874 369.143 448 336z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t2. Tratamento de dados e desempenho\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<p lang=\"pt-BR\">\n  O <strong>Power BI<\/strong> \u00e9 otimizado para <strong>trabalhar com grandes conjuntos de dados<\/strong>, \n  mas, para volumes muito grandes, pode ser necess\u00e1rio ajustar a performance.\n<\/p>\n\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6a75cd elementor-widget elementor-widget-text-editor\" data-id=\"a6a75cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Em compara\u00e7\u00e3o, o <strong>QlikView<\/strong> foi <strong>projetado para lidar com conjuntos de dados massivos<\/strong> e \u00e9 muito eficaz com dados extensos e complexos. No entanto, o QlikView frequentemente exige otimiza\u00e7\u00e3o que consome tempo e pode ser mais lento para implementar em cen\u00e1rios reais. Isso faz do Power BI uma solu\u00e7\u00e3o mais eficiente para analytics e dashboards em tempo real.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2de5a28 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"2de5a28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" ti-stats-up\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t3. Visualiza\u00e7\u00e3o e relat\u00f3rios\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<p lang=\"pt-BR\">\n  O <strong>Power BI<\/strong> se destaca por visualiza\u00e7\u00f5es modernas e personaliz\u00e1veis, apoiadas por um marketplace robusto de add-ons e visuais personalizados. A integra\u00e7\u00e3o com <strong>Microsoft Power Apps<\/strong> e <strong>Excel<\/strong> facilita o compartilhamento de relat\u00f3rios com usu\u00e1rios em toda a organiza\u00e7\u00e3o.\n<\/p>\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32d4efa elementor-widget elementor-widget-text-editor\" data-id=\"32d4efa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O <strong>QlikView<\/strong>, por outro lado, oferece <strong>menos visualiza\u00e7\u00f5es nativas<\/strong> e exige mais desenvolvimento t\u00e9cnico para personaliza\u00e7\u00e3o, tornando-se menos ideal para usu\u00e1rios do Proxima Cloud CRM que precisam de relat\u00f3rios flex\u00edveis e f\u00e1ceis de compartilhar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5816394 elementor-widget elementor-widget-image\" data-id=\"5816394\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/proximacloudcrm.com\/wp-content\/uploads\/2026\/03\/1-\u0441\u043a\u0440\u0456\u043d.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"1-\u0441\u043a\u0440\u0456\u043d\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE2MTgsInVybCI6Imh0dHBzOlwvXC9wcm94aW1hY2xvdWRjcm0uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvMS1cdTA0NDFcdTA0M2FcdTA0NDBcdTA0NTZcdTA0M2QuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1427\" height=\"681\" src=\"https:\/\/proximacloudcrm.com\/wp-content\/uploads\/2026\/03\/1-\u0441\u043a\u0440\u0456\u043d.jpg\" class=\"attachment-full size-full wp-image-21618\" alt=\"power bi and qlikview for proxima cloud crm\" srcset=\"https:\/\/proximacloudcrm.com\/wp-content\/uploads\/2026\/03\/1-\u0441\u043a\u0440\u0456\u043d.jpg 1427w, https:\/\/proximacloudcrm.com\/wp-content\/uploads\/2026\/03\/1-\u0441\u043a\u0440\u0456\u043d-300x143.jpg 300w, https:\/\/proximacloudcrm.com\/wp-content\/uploads\/2026\/03\/1-\u0441\u043a\u0440\u0456\u043d-1024x489.jpg 1024w, https:\/\/proximacloudcrm.com\/wp-content\/uploads\/2026\/03\/1-\u0441\u043a\u0440\u0456\u043d-768x367.jpg 768w\" sizes=\"(max-width: 1427px) 100vw, 1427px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-478f709 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"478f709\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tools\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M501.1 395.7L384 278.6c-23.1-23.1-57.6-27.6-85.4-13.9L192 158.1V96L64 0 0 64l96 128h62.1l106.6 106.6c-13.6 27.8-9.2 62.3 13.9 85.4l117.1 117.1c14.6 14.6 38.2 14.6 52.7 0l52.7-52.7c14.5-14.6 14.5-38.2 0-52.7zM331.7 225c28.3 0 54.9 11 74.9 31l19.4 19.4c15.8-6.9 30.8-16.5 43.8-29.5 37.1-37.1 49.7-89.3 37.9-136.7-2.2-9-13.5-12.1-20.1-5.5l-74.4 74.4-67.9-11.3L334 98.9l74.4-74.4c6.6-6.6 3.4-17.9-5.7-20.2-47.4-11.7-99.6.9-136.6 37.9-28.5 28.5-41.9 66.1-41.2 103.6l82.1 82.1c8.1-1.9 16.5-2.9 24.7-2.9zm-103.9 82l-56.7-56.7L18.7 402.8c-25 25-25 65.5 0 90.5s65.5 25 90.5 0l123.6-123.6c-7.6-19.9-9.9-41.6-5-62.7zM64 472c-13.2 0-24-10.8-24-24 0-13.3 10.7-24 24-24s24 10.7 24 24c0 13.2-10.7 24-24 24z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t4. Integra\u00e7\u00e3o com o Proxima Cloud CRM\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<p lang=\"pt-BR\">\n  O <strong>Power BI<\/strong> se beneficia de <strong>forte integra\u00e7\u00e3o com ferramentas Microsoft<\/strong> como <strong>Azure, Excel<\/strong> e outros aplicativos, oferecendo sincroniza\u00e7\u00e3o de dados e relat\u00f3rios de forma fluida para usu\u00e1rios do <strong>Proxima Cloud CRM<\/strong>.\n<\/p>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b50de6 elementor-widget elementor-widget-text-editor\" data-id=\"5b50de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O <strong>QlikView<\/strong>, apesar de <strong>oferecer amplas possibilidades de integra\u00e7\u00e3o<\/strong>, geralmente exige mais esfor\u00e7o t\u00e9cnico para integrar com CRMs existentes, o que pode aumentar a complexidade e o custo de implementa\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5148f51 elementor-widget elementor-widget-image\" data-id=\"5148f51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/proximacloudcrm.com\/wp-content\/uploads\/2026\/03\/2-\u0441\u043a\u0440\u0456\u043d.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"2-\u0441\u043a\u0440\u0456\u043d\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjE2MjYsInVybCI6Imh0dHBzOlwvXC9wcm94aW1hY2xvdWRjcm0uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wM1wvMi1cdTA0NDFcdTA0M2FcdTA0NDBcdTA0NTZcdTA0M2QuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1423\" height=\"685\" src=\"https:\/\/proximacloudcrm.com\/wp-content\/uploads\/2026\/03\/2-\u0441\u043a\u0440\u0456\u043d.jpg\" class=\"attachment-full size-full wp-image-21626\" alt=\"power bi and qlikview for proxima cloud crm\" srcset=\"https:\/\/proximacloudcrm.com\/wp-content\/uploads\/2026\/03\/2-\u0441\u043a\u0440\u0456\u043d.jpg 1423w, https:\/\/proximacloudcrm.com\/wp-content\/uploads\/2026\/03\/2-\u0441\u043a\u0440\u0456\u043d-300x144.jpg 300w, https:\/\/proximacloudcrm.com\/wp-content\/uploads\/2026\/03\/2-\u0441\u043a\u0440\u0456\u043d-1024x493.jpg 1024w, https:\/\/proximacloudcrm.com\/wp-content\/uploads\/2026\/03\/2-\u0441\u043a\u0440\u0456\u043d-768x370.jpg 768w\" sizes=\"(max-width: 1423px) 100vw, 1423px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-522b98e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"522b98e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU4MzMsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"mdi mdi-arrow-top-right-thick\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Integra\u00e7\u00e3o de BI com o Proxima Cloud CRM<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-035736e elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"035736e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" icon_building\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t5. Escalabilidade e suporte\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<p lang=\"pt-BR\">\n  O <strong>Power BI oferece escalabilidade simples<\/strong> e suporte robusto gra\u00e7as \u00e0 grande comunidade Microsoft. Para usu\u00e1rios do Proxima Cloud CRM, a oferta em nuvem do Power BI traz flexibilidade conforme o neg\u00f3cio cresce, sem a necessidade de mudan\u00e7as complexas no sistema. Al\u00e9m disso, a Microsoft disponibiliza suporte e recursos, incluindo tutoriais, f\u00f3runs e documenta\u00e7\u00e3o oficial.\n<\/p>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c38902 elementor-widget elementor-widget-text-editor\" data-id=\"5c38902\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O <strong>QlikView<\/strong> tamb\u00e9m oferece solu\u00e7\u00f5es escal\u00e1veis, mas com mais complexidade e menos recursos voltados para usu\u00e1rios n\u00e3o t\u00e9cnicos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-694749d elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"694749d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-leaf\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M546.2 9.7c-5.6-12.5-21.6-13-28.3-1.2C486.9 62.4 431.4 96 368 96h-80C182 96 96 182 96 288c0 7 .8 13.7 1.5 20.5C161.3 262.8 253.4 224 384 224c8.8 0 16 7.2 16 16s-7.2 16-16 16C132.6 256 26 410.1 2.4 468c-6.6 16.3 1.2 34.9 17.5 41.6 16.4 6.8 35-1.1 41.8-17.3 1.5-3.6 20.9-47.9 71.9-90.6 32.4 43.9 94 85.8 174.9 77.2C465.5 467.5 576 326.7 576 154.3c0-50.2-10.8-102.2-29.8-144.6z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t6. Facilidade de uso\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<p lang=\"pt-BR\">\n  O <strong>Power BI<\/strong> oferece uma <strong>interface simples e intuitiva<\/strong>, \n  permitindo que usu\u00e1rios de neg\u00f3cio comecem rapidamente a criar relat\u00f3rios e dashboards. \n  Essa facilidade \u00e9 ideal para clientes do <strong>Proxima Cloud CRM<\/strong> que \n  precisam de insights r\u00e1pidos sem grande conhecimento t\u00e9cnico.\n<\/p>\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd346de elementor-widget elementor-widget-text-editor\" data-id=\"dd346de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por outro lado, o <strong>QlikView<\/strong> \u00e9 <strong>mais complexo e exige treinamento significativo<\/strong> para aproveitar totalmente suas capacidades. Embora o QlikView seja pensado para usu\u00e1rios com perfil mais t\u00e9cnico, ele \u00e9 menos acess\u00edvel para profissionais de neg\u00f3cio sem conhecimento aprofundado de BI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f9f705 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"5f9f705\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" icon_datareport\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t7. Modelos de dados e estrutura\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<p lang=\"pt-BR\">\n  O <strong>Power BI<\/strong> usa um <strong>modelo de dados tabular (tabular)<\/strong> \n  cl\u00e1ssico, o que facilita o entendimento e a navega\u00e7\u00e3o. Ele tamb\u00e9m funciona bem com \n  <strong>star schema<\/strong>, ideal para an\u00e1lise de dados estruturados.\n<\/p>\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8669fe elementor-widget elementor-widget-text-editor\" data-id=\"d8669fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O <strong>QlikView<\/strong>, por sua vez, utiliza um <strong>modelo de dados associativo<\/strong>, poderoso para usu\u00e1rios avan\u00e7ados que precisam trabalhar com conjuntos de dados complexos e multifacetados. Embora o QlikView se destaque ao lidar com datsets grandes e complicados, sua estrutura \u00e9 mais dif\u00edcil de entender para usu\u00e1rios n\u00e3o t\u00e9cnicos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec7a268 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"ec7a268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" icon_piechart\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t8. Analytics e personaliza\u00e7\u00e3o\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<p lang=\"pt-BR\">  O <strong>Power BI<\/strong> oferece <strong>recursos anal\u00edticos poderosos baseados em DAX<\/strong>, essenciais para clientes do <strong>Proxima Cloud CRM<\/strong> que desejam realizar an\u00e1lises detalhadas e personalizadas. Ele tamb\u00e9m \u00e9 mais amig\u00e1vel para <strong>self-service BI<\/strong>, permitindo que usu\u00e1rios de neg\u00f3cio criem seus pr\u00f3prios <strong>relat\u00f3rios e an\u00e1lises sem depender continuamente do suporte de TI.<\/strong>\n<\/p>\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-915fc5d elementor-widget elementor-widget-text-editor\" data-id=\"915fc5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O <strong>QlikView<\/strong>, embora tenha fortes capacidades de explora\u00e7\u00e3o, exige uma compreens\u00e3o mais profunda de sua estrutura complexa e pode ser <strong>dif\u00edcil de personalizar sem habilidades t\u00e9cnicas especializadas.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eee4c10 elementor-widget elementor-widget-heading\" data-id=\"eee4c10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclus\u00e3o: Power BI \u00e9 a escolha ideal para usu\u00e1rios do Proxima Cloud CRM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7349ad8 elementor-widget elementor-widget-text-editor\" data-id=\"7349ad8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para clientes do <strong>Proxima Cloud CRM<\/strong>, o Power BI \u00e9 a escolha mais clara em compara\u00e7\u00e3o com o QlikView. A facilidade de uso, a integra\u00e7\u00e3o com ferramentas Microsoft e os recursos anal\u00edticos avan\u00e7ados fazem dele a solu\u00e7\u00e3o de BI ideal para empresas que querem extrair insights relevantes dos dados do CRM. Com menor custo total de propriedade e um processo de configura\u00e7\u00e3o mais direto, o Power BI ajuda as empresas a escalar suas necessidades de BI com efici\u00eancia.<\/p><p>Embora o QlikView se destaque ao lidar com dados complexos e possa ser uma solu\u00e7\u00e3o mais personaliz\u00e1vel para usu\u00e1rios avan\u00e7ados, a acessibilidade e a efici\u00eancia do Power BI o tornam mais adequado para clientes do Proxima Cloud CRM que precisam de insights r\u00e1pidos e confi\u00e1veis sem o peso t\u00e9cnico.<\/p><p>Ao escolher o <strong>Power BI<\/strong>, as empresas podem desbloquear todo o potencial dos dados do Proxima Cloud CRM, otimizar a tomada de decis\u00e3o e impulsionar o crescimento com menos tempo e recursos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4f8da6 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"e4f8da6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" icon_search\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tExperimente a vers\u00e3o demo\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tQuer ver como relat\u00f3rios e dashboards funcionam com seus dados de CRM em cen\u00e1rios reais? \n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae28e7f elementor-widget elementor-widget-text-editor\" data-id=\"ae28e7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/proximacloudcrm.com\/pt-br\/experimente-a-avaliacao-gratuita\/\" target=\"_blank\" rel=\"noopener\">Experimente a vers\u00e3o demo do Proxima Cloud CRM<\/a><\/span><\/strong> e teste a abordagem de analytics e relat\u00f3rios com integra\u00e7\u00e3o de BI \u2014 para avaliar qual ferramenta e formato de relat\u00f3rio se encaixam melhor na sua equipe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-444f819 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"444f819\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MTU4MzMsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"mdi mdi-arrow-top-right-thick\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicitar uma demo do Proxima Cloud CRM<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>No mundo das ferramentas de business intelligence (BI), tanto Power BI quanto QlikView s\u00e3o fortes concorrentes, mas cada um oferece recursos e vantagens diferentes. Para usu\u00e1rios do Proxima Cloud CRM, escolher a ferramenta de BI certa \u00e9 essencial para otimizar an\u00e1lise de dados, relat\u00f3rios e tomada de decis\u00e3o. Contente Power BI vs. QlikView: compara\u00e7\u00e3o para [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":23385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[199,209],"tags":[200,221,237,212,211],"class_list":["post-21733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administrador-de-crm","category-gerente-de-marketing","tag-automacao","tag-dados-e-analises","tag-pharmabi-pt-br","tag-pharmacrm-3","tag-transformacao-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Power BI vs. QlikView: qual ferramenta de BI escolher? &#8212; PROXIMA Cloud CRM<\/title>\n<meta name=\"description\" content=\"\u26a1\ufe0fCompara\u00e7\u00e3o Power BI vs. QlikView para usu\u00e1rios do Proxima Cloud CRM: usabilidade, 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