{"id":28207,"date":"2026-07-13T18:10:53","date_gmt":"2026-07-13T18:10:53","guid":{"rendered":"https:\/\/proximacloudcrm.com\/?p=28207"},"modified":"2026-07-17T08:18:28","modified_gmt":"2026-07-17T08:18:28","slug":"experiencia-do-cliente-gsk-ucrania","status":"publish","type":"post","link":"https:\/\/proximacloudcrm.com\/pt-br\/blog\/experiencia-do-cliente-gsk-ucrania\/","title":{"rendered":"GSK Ucr\u00e2nia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28207\" class=\"elementor elementor-28207 elementor-27694\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72d2410 e-flex e-con-boxed e-con e-parent\" data-id=\"72d2410\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0031e59 e-con-full e-flex e-con e-child\" data-id=\"0031e59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-449c21e elementor-widget elementor-widget-heading\" data-id=\"449c21e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Casos de sucesso do Proxima Cloud CRM: GSK Ukraine Pa\u00eds: Ucr\u00e2nia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59a9ca2 elementor-widget elementor-widget-text-editor\" data-id=\"59a9ca2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A GSK<\/strong> \u00e9 uma das principais empresas farmac\u00eauticas internacionais baseadas em pesquisa, com sede no <strong>Reino Unido<\/strong>. A empresa atua em \u00e1reas terap\u00eauticas-chave, incluindo doen\u00e7as respirat\u00f3rias, terapia antiviral, terapia antibacteriana, dermatologia e vacinas.<\/p><p><strong>A GSK est\u00e1 presente na Ucr\u00e2nia desde 1994<\/strong> e considera o mercado ucraniano uma \u00e1rea importante com alto potencial. O portf\u00f3lio da empresa na Ucr\u00e2nia abrange uma ampla gama de medicamentos.<\/p><p>A empresa <strong>implementa ativamente<\/strong> abordagens modernas para a gest\u00e3o de neg\u00f3cios, o aumento da efici\u00eancia das equipes de campo e a amplia\u00e7\u00e3o do acesso dos pacientes a medicamentos inovadores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3937e6a elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"3937e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-briefcase\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M320 336c0 8.84-7.16 16-16 16h-96c-8.84 0-16-7.16-16-16v-48H0v144c0 25.6 22.4 48 48 48h416c25.6 0 48-22.4 48-48V288H320v48zm144-208h-80V80c0-25.6-22.4-48-48-48H176c-25.6 0-48 22.4-48 48v48H48c-25.6 0-48 22.4-48 48v80h512v-80c0-25.6-22.4-48-48-48zm-144 0H192V96h128v32z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDESAFIO DE NEG\u00d3CIOS\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<p><strong>A GSK Ukraine precisava de uma ferramenta<\/strong> para uma gest\u00e3o mais precisa, flex\u00edvel e data-driven <strong>de territ\u00f3rios, equipes de campo e an\u00e1lises<\/strong> de mercado em todas as unidades de neg\u00f3cios da empresa.<\/p>\n\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b06b6c elementor-widget elementor-widget-text-editor\" data-id=\"1b06b6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Antes da implementa\u00e7\u00e3o do GeoForce, uma parte significativa dos processos era baseada em Excel e no processamento manual de dados. A empresa n\u00e3o tinha uma ferramenta para analisar vendas no n\u00edvel dos territ\u00f3rios individuais dos representantes m\u00e9dicos nem para avaliar o ambiente competitivo nas \u00e1reas de responsabilidade das equipes de campo.<\/p><p>A empresa precisava de uma solu\u00e7\u00e3o que pudesse:<\/p><ul><li>apoiar a gest\u00e3o flex\u00edvel de territ\u00f3rios sem depender apenas da divis\u00e3o administrativa;<\/li><li>integrar dados Sell-Out diretamente nas estruturas territoriais;<\/li><li>garantir a an\u00e1lise de vendas e do ambiente competitivo no n\u00edvel de bricks personalizados;<\/li><li>ajudar a balancear a carga de trabalho entre representantes m\u00e9dicos;<\/li><li>apoiar territory re-alignment, reestrutura\u00e7\u00e3o de equipes e revis\u00e3o trimestral de territ\u00f3rios;<\/li><li>fornecer an\u00e1lises transparentes para a tomada de decis\u00f5es gerenciais.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdc5021 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"cdc5021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" icon_lightbulb_alt\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSOLU\u00c7\u00c3O\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5c8857 elementor-widget elementor-widget-text-editor\" data-id=\"d5c8857\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>PRODUTOS IMPLEMENTADOS:<\/strong><\/p><ol><li><strong>Proxima Cloud CRM<\/strong> \u2014 <a href=\"https:\/\/proximacloudcrm.com\/pt-br\/precos\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">CRM de nova gera\u00e7\u00e3o<\/span><\/a> com m\u00f3dulos prontos para uso para o gerenciamento eficaz de territ\u00f3rios.<\/li><li><strong>GeoForce<\/strong> \u2014 <a href=\"https:\/\/proximacloudcrm.com\/pt-br\/blog\/geomarketing-software-de-vendas-gestao-territorio\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">m\u00f3dulo de geomarketing<\/span><\/a>.<\/li><li><strong>Sale Out<\/strong> \u2014 <a href=\"https:\/\/proximaresearch.com\/ua\/en\/market-audit-ukraine\/retail-pharmaceutical-market-audit\/sale-out\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">pesquisa da Proxima Research<\/span><\/a> que calcula os volumes de vendas de produtos farmac\u00eauticos nas farm\u00e1cias, \u201cdiretamente\u201d ao consumidor final.<\/li><\/ol><ol><li style=\"list-style-type: none;\">\u00a0<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e43063b elementor-widget elementor-widget-text-editor\" data-id=\"e43063b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Desde 2019, a GSK Ukraine utiliza o GeoForce como uma plataforma<\/strong> estrat\u00e9gica para gest\u00e3o de territ\u00f3rios, an\u00e1lises de mercado e aumento da efici\u00eancia da for\u00e7a de campo.<\/p><p>O GeoForce tornou-se um ambiente \u00fanico para:<\/p><ul><li>gest\u00e3o e balanceamento de territ\u00f3rios;<\/li><li>controle de KPI e desempenho das equipes de campo;<\/li><li>integra\u00e7\u00e3o de dados de mercado;<\/li><li>an\u00e1lise de vendas e do ambiente competitivo;<\/li><li>planejamento e otimiza\u00e7\u00e3o de recursos;<\/li><li>apoio a reestrutura\u00e7\u00f5es e mudan\u00e7as nas equipes de campo.<\/li><\/ul><p><strong>Uma das principais vantagens<\/strong> da solu\u00e7\u00e3o foi a <strong>possibilidade de criar territ\u00f3rios personalizados com alto n\u00edvel de detalhamento e integrar dados Sell-Out a eles<\/strong>. Isso permitiu \u00e0 GSK Ukraine analisar n\u00e3o apenas a din\u00e2mica geral do mercado, mas tamb\u00e9m o desempenho real de cada territ\u00f3rio, equipe e \u00e1rea de produto.<\/p><p><strong>Outro valor importante para a GSK Ukraine<\/strong> foi a possibilidade <strong>de criar diferentes vers\u00f5es de mapas e estruturas territoriais para \u00e1reas<\/strong> de produto e unidades de neg\u00f3cios espec\u00edficas. Com isso, cada equipe pode trabalhar com um ambiente competitivo relevante e adaptar o modelo territorial de acordo com as especificidades do seu portf\u00f3lio.<\/p><p>O GeoForce tamb\u00e9m oferece suporte a vers\u00f5es hist\u00f3ricas de territ\u00f3rios e estruturas de equipes. Isso permite que a GSK armazene, compare e analise diferentes modelos de divis\u00e3o territorial, o que \u00e9 especialmente importante durante reestrutura\u00e7\u00f5es, mudan\u00e7as nas equipes ou revis\u00f5es das abordagens de cobertura de mercado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a00de18 elementor-widget elementor-widget-heading\" data-id=\"a00de18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTADOS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-978a36e elementor-widget elementor-widget-text-editor\" data-id=\"978a36e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A implementa\u00e7\u00e3o do GeoForce permitiu que a GSK Ukraine<\/strong> passasse do trabalho manual com dados para uma abordagem mais transparente, flex\u00edvel e data-driven na gest\u00e3o da for\u00e7a de campo.<\/p><p><strong>Os principais resultados incluem:<\/strong><\/p><ul><li>transi\u00e7\u00e3o do Excel e do processamento manual de dados para uma plataforma centralizada de an\u00e1lise territorial;<\/li><li>possibilidade de analisar vendas e o ambiente competitivo no n\u00edvel de microterrit\u00f3rios personalizados;<\/li><li>maior transpar\u00eancia nas opera\u00e7\u00f5es das equipes de campo;<\/li><li>melhoria da qualidade do planejamento e do balanceamento de territ\u00f3rios;<\/li><li>fortalecimento do controle de KPI e da efici\u00eancia dos representantes m\u00e9dicos;<\/li><li>segmenta\u00e7\u00e3o mais precisa e otimiza\u00e7\u00e3o da cobertura de mercado;<\/li><li>suporte a territory re-alignment, reestrutura\u00e7\u00f5es e lan\u00e7amentos de novos produtos;<\/li><li>tomada de decis\u00f5es gerenciais mais r\u00e1pida com base em dados de mercado.<\/li><\/ul><p><strong>Um resultado especialmente importante<\/strong> foi a granular market visibility \u2014 a capacidade de visualizar o potencial de mercado, as vendas e o ambiente competitivo n\u00e3o apenas no n\u00edvel nacional ou regional, mas tamb\u00e9m no n\u00edvel dos territ\u00f3rios individuais dos representantes m\u00e9dicos.<\/p><p>Para a GSK Ukraine, o GeoForce tornou-se n\u00e3o apenas uma ferramenta anal\u00edtica, mas uma plataforma de apoio \u00e0s decis\u00f5es gerenciais em processos como planejamento territorial, performance reviews, resource allocation, avalia\u00e7\u00e3o da efici\u00eancia das equipes de campo e gest\u00e3o de mudan\u00e7as na estrutura organizacional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3786f35 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"3786f35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" ti-map-alt\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCOBERTURA DA EQUIPE \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<p>Hoje, o GeoForce \u00e9 utilizado <strong>por toda a equipe da for\u00e7a de campo da GSK Ukraine<\/strong>, incluindo cerca de <strong>50 representantes m\u00e9dicos<\/strong> e at\u00e9 <strong>10 gerentes regionais.<\/strong><\/p>\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a22d4 elementor-widget elementor-widget-heading\" data-id=\"93a22d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONCLUS\u00c3O<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-645e5f1 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"645e5f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" ti-check-box\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tA parceria com a Proxima Research forneceu \u00e0 GSK Ukraine uma plataforma estrat\u00e9gica para data-driven field force management.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bafd86 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1bafd86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" ti-check-box\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tO GeoForce ajudou a empresa a aumentar a transpar\u00eancia das opera\u00e7\u00f5es de campo, obter an\u00e1lises territoriais mais profundas, avaliar com mais precis\u00e3o o potencial de mercado e tomar decis\u00f5es comerciais fundamentadas de forma mais r\u00e1pida em um ambiente farmac\u00eautico altamente competitivo.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce6cf5a elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"ce6cf5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" ti-check-box\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tO uso de longo prazo do GeoForce confirma o valor da plataforma como uma ferramenta flex\u00edvel para gest\u00e3o de territ\u00f3rios, an\u00e1lise de mercado e aumento da efici\u00eancia da for\u00e7a de campo da GSK Ukraine.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5689cf elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"c5689cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/proximacloudcrm.com\/wp-content\/uploads\/2026\/07\/Case_Study_GSK_PT_BR_layered.pptx.pdf\" target=\"_blank\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Baixar o caso GSK\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" icon_download\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/proximacloudcrm.com\/wp-content\/uploads\/2026\/07\/Case_Study_GSK_PT_BR_layered.pptx.pdf\" target=\"_blank\" >\n\t\t\t\t\t\t\tBaixar o caso GSK\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf1a235 elementor-widget elementor-widget-heading\" data-id=\"bf1a235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Saiba mais<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-918783c elementor-widget elementor-widget-text-editor\" data-id=\"918783c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Deseja otimizar a gest\u00e3o de territ\u00f3rios, integrar dados Sell-Out e aumentar a efici\u00eancia da for\u00e7a de campo?<\/p><p>Experimente uma <strong><u><a href=\"https:\/\/proximacloudcrm.com\/pt-br\/experimente-a-avaliacao-gratuita\/\" target=\"_blank\" rel=\"noopener\">demonstra\u00e7\u00e3o gratuita<\/a><\/u><\/strong> do Proxima Cloud CRM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1abc1c9 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1abc1c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/proximacloudcrm.com\/pt-br\/blog\/tag\/successcases-pt-br\/\" target=\"_blank\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Saiba como outras empresas est\u00e3o implementando nosso sistema de CRM\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" icon_globe\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/proximacloudcrm.com\/pt-br\/blog\/tag\/successcases-pt-br\/\" target=\"_blank\" >\n\t\t\t\t\t\t\tSaiba como outras empresas est\u00e3o implementando nosso sistema de CRM\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAcesse a se\u00e7\u00e3o de casos de sucesso de clientes do Proxima Cloud CRM\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Casos de sucesso do Proxima Cloud CRM: GSK Ukraine Pa\u00eds: Ucr\u00e2nia A GSK \u00e9 uma das principais empresas farmac\u00eauticas internacionais baseadas em pesquisa, com sede no Reino Unido. A empresa atua em \u00e1reas terap\u00eauticas-chave, incluindo doen\u00e7as respirat\u00f3rias, terapia antiviral, terapia antibacteriana, dermatologia e vacinas. A GSK est\u00e1 presente na Ucr\u00e2nia desde 1994 e considera o [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":27708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[208,63],"tags":[200,279,214,285,212],"class_list":["post-28207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-excelencia-na-forca-de-vendas","category-representante-de-vendas","tag-automacao","tag-ecossistema-crm-pt","tag-successcases-pt-br","tag-gestao-territorial","tag-pharmacrm-3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Caso de sucesso: \ud83c\udfc6 gest\u00e3o de territ\u00f3rios na empresa farmac\u00eautica GSK &#8212; PROXIMA Cloud CRM<\/title>\n<meta name=\"description\" content=\"Como o GeoForce \ud83d\udccd ajudou a GSK Ucr\u00e2nia a adotar uma gest\u00e3o de territ\u00f3rios orientada por dados, integrar dados de vendas (Sell-Out) e aumentar a efici\u00eancia da equipe de campo \ud83d\ude80\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proximacloudcrm.com\/pt-br\/blog\/experiencia-do-cliente-gsk-ucrania\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso de sucesso: \ud83c\udfc6 gest\u00e3o de territ\u00f3rios na empresa farmac\u00eautica GSK &#8212; PROXIMA Cloud CRM\" \/>\n<meta property=\"og:description\" content=\"Como o GeoForce \ud83d\udccd ajudou a GSK Ucr\u00e2nia a adotar uma gest\u00e3o de territ\u00f3rios orientada por dados, integrar dados de vendas (Sell-Out) e aumentar a efici\u00eancia da equipe de campo \ud83d\ude80\" \/>\n<meta property=\"og:url\" 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