In today’s competitive pharmaceutical market, staying ahead requires more than just great products — it demands smart strategies, real-time insights, and powerful business process automation. That’s exactly what Proxima Research delivers with GeoForce, a key module of the Proxima Cloud CRM ecosystem.
Designed to meet the evolving needs of every pharmaceutical company, GeoForce empowers teams to streamline operations, improve resource allocation, and strengthen relationships with healthcare professionals (HCPs) through intelligent territory sales management.
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GeoForce: Where Geo Analytics Meets Salesforce Territory Management
GeoForce revolutionizes territory management by combining geo analytics with tools for analytics that help pharmaceutical companies make smarter decisions. Integrated directly into Proxima Cloud CRM, the module enables field force teams to visualize HCP data, identify high-potential areas, and plan optimal visit routes — all via interactive maps and real-time insights. GeoForce makes sales territory planning easy, data-driven, and scalable — helping your team plan smarter, act faster, and grow stronger.
Turn Salesforce Territory Management into Actionable Strategy
This level of business process automation allows your team to allocate resources more strategically, minimize inefficiencies, and maximize impact where it counts. GeoForce transforms raw location data into actionable insights, helping pharmaceutical companies focus on the right segments at the right time. The platform supports sales territory planning best practices.
Data-Driven Engagement with HCPs
GeoForce supports personalized engagement strategies, powered by geo analytics and deep CRM integration. Sales reps are equipped not just with maps, but with a contextual understanding of HCP behavior and territory trends — critical for meaningful interactions.
This integrated solution works seamlessly with tools for analytics, providing real-time feedback loops and supporting faster, more informed decision-making. Whether tracking visit success or adjusting to territory shifts, GeoForce is built to drive agility and visibility for your field team across sales territories.
A Smarter Way to Manage Territories
With increasing pressure on margins and regulatory complexity, CRM for pharmaceutical companies must optimize every touchpoint. GeoForce supports this by automating routine tasks and giving managers a birds-eye view of performance across regions.
In combination with IQVIA-compatible databases and Axioma integration, Proxima’s tools ensure that territory alignment is accurate, up to date, and driven by market demand. These insights support intelligent resource allocation and empower teams to respond proactively to shifts in prescribing behavior or access barriers.
The solution also complements salesforce territory management workflows and facilitates efficient territory planning for sales teams.
Why Proxima Cloud CRM from Proxima Research?
Backed by over two decades of expertise, Proxima Research is a trusted partner in digital transformation for the pharma industry. With Proxima Cloud CRM, organizations gain access to over 18 specialized modules — including GeoForce — all designed to drive efficiency through business process automation.
From data analytics to omnichannel engagement and field force optimization, Proxima’s solutions are tailored to the unique demands of the pharmaceutical sector. As digital expectations grow, our platform ensures you stay connected, compliant, and competitive.
Ready to optimize engagement and territory performance?
Start your transformation with GeoForce and Proxima Cloud CRM — the intelligent way forward for any pharmaceutical company looking to lead with precision. Built for Salesforce territory management and aligned with best practices in sales territory planning, GeoForce delivers innovative solutions at every level.
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