Blog & News
Stay updated with the latest industry insights, company news, and expert articles.
Explore trends, tips, and stories from the world of pharma and technology to stay informed and ahead in the industry.
Adamed Spain
Natcofarma Brazil
ISO/IEC 27001 & 27701 Certification: A Guarantee of Information Security for Pharmaceutical CRM
For any company in the pharmaceutical industry, data privacy is not just a requirement—it’s the foundation of the business. Marketing
From Contact Databases to Intelligent Platforms: Comparing Classic and Modern CRM Systems
Customer relationship management systems (CRM systems) have evolved beyond simple contact databases. We’ve witnessed a major shift in recent years:
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Key Pharma Marketing Trends from Reuters Pharma 2025: Our Top 5 Takeaways
From April 9 to 11, 2025, Proxima Research proudly participated in Reuters Pharma in Barcelona, where global leaders, innovators, and
Optimize Territory Sales Management and Field Force Engagement with GeoForce CRM
In today’s competitive pharmaceutical market, staying ahead requires more than just great products — it demands smart strategies, real-time insights,
How Proxima Cloud CRM Improves Customer Support with an Artificial Intelligence Chatbot
In the fast-paced digital transformation environment of the pharmaceutical industry, expectations around CRM support and efficiency have never been higher.
How AI-Powered CRM Systems Are Improving Pharmaceutical Sales Performance
Did you know that pharmaceutical sales representatives spend up to 40% of their valuable time on administrative tasks instead of
Best Practices for Field Force Management with Proxima Cloud CRM
Enhance Field Force Management with Proxima Cloud CRM: smart control, optimized routing, and advanced analytics for pharmaceutical sales growth. The
The Future of CRM in Pharmaceuticals: Trends for 2025 and Beyond | Proxima Research
What CRM Trends Will Shape the Pharmaceutical Industry After 2025? AI, Big Data, and innovations will enhance analytics and operational
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Why do omnichannel strategies work in pharma? | Proxima Research
Omnichannel strategies in pharma: the key to better engagement with physicians and patients. Why are
Proxima Cloud CRM: Q4 2024 Release Highlights | Proxima Research
Welcome to the Future of CRM Innovation Proxima Cloud CRM continues to redefine excellence in
Proxima Research Participated as an Exhibitor at Reuters Events: Pharma Customer Engagement USA 2024
On October 22-23, 2024, Proxima Research proudly participated as an exhibitor at the Reuters Events: Pharma Customer Engagement
Exploring Business Intelligence In The Pharmaceutical Industry | Proxima Research
Business Intelligence (BI) is transforming how pharmaceutical companies engage with healthcare professionals and manage operations.
