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Proxima Cloud CRM Featured in Brazil’s Leading Pharmaceutical Media
Proxima Research has been featured in Panorama Farmacêutico, a leading Brazilian media platform covering the pharmaceutical industry. The article explores
More Efficient Planning, More Data, And More Stable System Performance: Release v.16 Proxima Cloud CRM Is Now Available
In May 2026, the Proxima Cloud CRM team introduced several platform updates at once: the main Release v.16.0, as well
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Custom Objects in Proxima Cloud CRM: Examples and Development Vector
In the first part of the article, “Custom Objects in CRM Systems for the Pharmaceutical Sector”, we reviewed what custom
Proxima Research Earns AWS Life Sciences Competency for Pharma Cloud Solutions
Life Sciences Software Competency Proxima Research is proud to announce that it has achieved the Amazon Web Services (AWS) Life
Release v.15 Proxima Cloud CRM: less manual work, more convenient features and concise analytics
The April Release v.15 Proxima Cloud CRM was built around the practical needs of field teams, marketers and sales managers.
Custom Objects in CRM Systems for the Pharmaceutical Sector
The pharmaceutical business works with a large amount of complex data: healthcare professionals, healthcare organizations, medical representative visits, territories, products,
Faster Sync, Smarter Planning, Deeper Analytics: Proxima Cloud CRM Release v.14
In March 2026, Proxima Cloud CRM introduced Release 14 along with the minor update 14.1, delivering significant improvements across four
Smart Assistant for Proxima Cloud CRM: Building the Foundation for Smarter Field Decisions
Contents A strategic roadmap preview (in development) A medical representative’s day moves fast. Face-to-face appointments, last-minute cancellations, and constant pressure
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Release v.13: Proxima Cloud CRM Advances in Flexibility, Transparency and Reliability
In February, Proxima Cloud CRM implemented Release v.13 with a focus on flexibility, transparency, and
Power BI vs. QlikView: Which BI Tool is Right for Your Business?
In the world of business intelligence (BI) tools, both Power BI and QlikView are strong
Business Intelligence In Pharmaceutical Industry — Analytics Ecosystem And BI Integration In CRM
Business Intelligence in Pharmaceutical Industry defines the pace of digital transformation across the healthcare sector.
How AI is Changing CRM Systems: Chatbot Support and Next Best Action Recommendation
CRM systems that support artificial intelligence are transforming how businesses collaborate with service recipients. Modern
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