Omni-Channel
Proxima OCM is crafted to transform HCP engagement by delivering cohesive, omnichannel communication tailored for the pharmaceutical industry. With Proxima OCM, you can streamline outreach across traditional and digital platforms, providing healthcare professionals with relevant and timely information that strengthens relationships and fosters more meaningful connections. This platform empowers your marketing team to execute and track multi-channel campaigns, ensuring that HCPs stay informed and engaged with your brand at every touchpoint.
Segment and engage HCP according to customized KPIs for a personalized experience.
Execute and monitor integrated marketing efforts across digital and traditional channels.
Use Proxima BI to visualize HCP engagement data, refining future campaigns for maximum impact.
OCM - Omnichannel for Enhanced HCP Engagement
Proxima OCM is crafted to transform HCP engagement by delivering cohesive, omnichannel communication tailored for the pharmaceutical industry. With Proxima OCM, you can streamline outreach across traditional and digital platforms, providing healthcare professionals with relevant and timely information that strengthens relationships and fosters more meaningful connections.
This platform empowers your marketing team to execute and track multi-channel campaigns, ensuring that HCPs stay informed and engaged with your brand at every touchpoint.
Streamline consistent interactions across WhatsApp, Viber, Telegram, email, SMS, Push, and video calls, enhancing reach and engagement.
Simplify communication with healthcare professionals through templates, two-way messaging, and tailored content delivery directly from their profiles.
Monitor interaction statuses and leverage data-driven insights to optimize campaigns and strengthen relationships.
Real-time interactions at any scale
Engage your audience instantly through messengers, automating data collection and enhancing communication efficiency.
Instantly gather data from your audience via messengers.
Boost HCP interaction with dynamic, automated communication.
Monitor Sales Representatives activities with fast customer feedback.
Transform HCP Interactions with Data-Driven Insights
Use the most popular channels and tools for building effective remote communications with HCP in real time
SCE – Smart Customer Engagement
for Pharma Sales Success
Proxima SCE is designed to elevate customer interactions through intelligent automation, real-time engagement tracking, and seamless CRM integration.
This solution enables pharmaceutical sales teams to personalize outreach, optimize HCP interactions, and improve sales performance with data-driven insights.
With Smart Customer Engagement, you can streamline communication, track engagement levels, and ensure your field force delivers the right message at the right time.
Segment and engage HCP according to customized KPIs for a personalized experience.
Execute and monitor integrated marketing efforts across digital and traditional channels.
Segment and engage HCP according to customized KPIs for a personalized experience.
Execute and monitor integrated marketing efforts across digital and traditional channels.
Omni-Channel Marketing Module (OCM)
How do Proxima tools help pharmaceutical companies meet the needs of healthcare professionals?
Organize real-time omnichannel engagement at any scale
Improve engagement with powerful automated communications
Get valuable recommendations based on the entire history of interactions with healthcare professionals
Get answers from medical specialists to all your questions in a fast automated mode
The dashboard is designed to be simple and easy to use, providing a clear view of these metrics. It can be customized to meet your specific needs and preferences.
Monitoring key metrics with ОСМ dashboard
Proxima OCM solution provides a comprehensive dashboard that allows you to monitor various metrics when adapting an omnichannel approach. Here are some of the key metrics you can track:
Monitor the percentage of HCPs who open your communications.
The number of messages sent, delivered & read.
Measure the percentage of HCPs who click on links within your communications.
Understanding which physician specialties respond best to messages.
Collect feedback and ratings from recipients to determine satisfaction and opportunities for improvement.
