Omnichannel
Proxima OCM helps your marketing team execute and track multi-channel campaigns, keeping HCPs informed and engaged with your brand.
Segment and engage HCPs using customized KPIs for a personalized experience.
Execute and monitor integrated marketing efforts across digital and traditional channels.
Use Proxima BI to visualize HCP engagement data and refine future campaigns.
OCM - Omnichannel for Enhanced HCP Engagement
Proxima OCM delivers cohesive, omnichannel communication tailored for the pharmaceutical industry. It streamlines outreach across traditional and digital platforms, giving healthcare professionals relevant, timely information that strengthens relationships.
Streamline interactions across WhatsApp, email, SMS, Push, and video calls.
Simplify communication with healthcare professionals through templates, two-way messaging, and tailored content delivery directly from their profiles.
Monitor interaction statuses and use data-driven insights to improve campaigns and strengthen relationships.
Real-time interactions at any scale
Engage your audience instantly through messengers, automating data collection and improving communication efficiency.
Instantly gather data from your audience via messengers.
Boost HCP interaction with automated communication.
Monitor Sales Representatives' activity through fast, real-time customer feedback.
Reach HCPs Through Every Channel
Use the most popular channels and tools for building effective remote communications with HCPs in real time.
Reach HCPs Through Every Channel
Use the most popular channels and tools for building effective remote communications with HCPs in real time.
Audio Calls
Video calls with CLM
Telegram
SMS
Push Notifications
Viber
SCE – Smart Customer Engagement
for Pharma Sales Success
Proxima SCE improves customer interactions through intelligent automation, real-time engagement tracking, and CRM integration. It helps pharmaceutical sales teams personalize outreach, improve HCP interactions, and strengthen sales performance with data-driven insights.
With Smart Customer Engagement, you can streamline communication, track engagement levels, and ensure your field force delivers the right message at the right time.
Adapt interactions to the unique preferences of healthcare professionals with customized engagement paths.
Maintain consistent engagement with automated email campaigns, follow-ups, and multichannel messaging.
Gain visibility into customer responses, refine communication strategies, and strengthen sales effectiveness.
Unify engagement data with CRM to generate actionable insights and improve decision-making.
Omnichannel Marketing Module (OCM)
How do Proxima tools help pharmaceutical companies meet the needs of healthcare professionals?
Proxima OCM
Organize real-time omnichannel engagement at any scale.
Smart Customer Engagement
Improve engagement with automated communications.
HCP Insights
Get fast, automated answers to your questions from medical specialists.
Suggestions
Get recommendations based on the entire history of interactions with healthcare professionals.
Orchestrating
Engagement
Omni-Channel Marketing Module (OCM)
How do Proxima tools help pharmaceutical companies meet the needs of healthcare professionals?
Organize real-time omnichannel engagement at any scale
Improve engagement with powerful automated communications
Get valuable recommendations based on the entire history of interactions with healthcare professionals
Get answers from medical specialists to all your questions in a fast automated mode
Monitoring Key Metrics with OCM Dashboard
Proxima OCM provides a dashboard to monitor key metrics as you adopt an omnichannel approach. Here are some you can track:
Monitor the percentage of HCPs who open your communications.
The number of messages sent, delivered, and read.
Monitor the percentage of HCPs who click on links within your communications.
See which physician specialties respond best to messages
Collect feedback and ratings from recipients to determine satisfaction and opportunities for improvement.
The dashboard is user-friendly, with clear metrics and customizable options.