Customer relationship management systems (CRM systems) have evolved beyond simple contact databases. We’ve witnessed a major shift in recent years: from on-premises solutions with manual
From April 9 to 11, 2025, Proxima Research proudly participated in Reuters Pharma in Barcelona, where global leaders, innovators, and decision-makers in life sciences gathered
In the fast-paced digital transformation environment of the pharmaceutical industry, expectations around CRM support and efficiency have never been higher. Pharmaceutical businesses require not only
Did you know that pharmaceutical sales representatives spend up to 40% of their valuable time on administrative tasks instead of engaging with healthcare professionals? This
What CRM Trends Will Shape the Pharmaceutical Industry After 2025? AI, Big Data, and innovations will enhance analytics and operational efficiency. The pharmaceutical industry continues
Omnichannel strategies in pharma: the key to better engagement with physicians and patients. Why are they so important today? Today’s pharma industry increasingly needs to
Business Intelligence (BI) is transforming how pharmaceutical companies engage with healthcare professionals and manage operations. Through advanced BI technologies, pharmaceutical companies can leverage data to
Geomarketing is a modern approach to sales organization and territory management. An optimized approach to resource allocation in sales territory management and interaction with Healthcare
Effectively engaging healthcare professionals (HCPs) requires a coordinated and impactful marketing approach. By leveraging omnichannel marketing strategies, pharmaceutical companies can ensure personalized and consistent communication
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