Olpha (Olainfarm)
Proxima Cloud CRM Success Stories: Olpha (Olainfarm). Olpha, formerly Olainfarm, is a leading pharmaceutical company with a strong presence in 12 countries. Established in 1965
October 7, 2025
Blog & News
Remote Communication with Doctors and Pharmacists: Proxima CRM for Effective Online Engagement
Digital communication channels are reshaping how pharmaceutical companies interact with experts in the medical field. Sales and marketing teams are looking for ways to increase
September 15, 2025
Why Pharma Needs Omnichannel: New Rules for Engaging Physicians and Patients
Why is it important for pharma companies to speak in a language that physicians and patients can hear?Today, it’s not enough to simply send offers
August 31, 2025
Effective Engagement with Healthcare Professionals and the Omnichannel Capabilities of Modern CRM Systems
Today, in the healthcare system, where accuracy, speed, and personalization play a decisive role, the quality of interaction with healthcare professionals (HCPs) becomes a strategically
July 30, 2025
From Contact Databases to Intelligent Platforms: Comparing Classic and Modern CRM Systems
Customer relationship management systems (CRM systems) have evolved beyond simple contact databases. We’ve witnessed a major shift in recent years: from on-premises solutions with manual
May 14, 2025
How AI-Powered CRM Systems Are Improving Pharmaceutical Sales Performance
Did you know that pharmaceutical sales representatives spend up to 40% of their valuable time on administrative tasks instead of engaging with healthcare professionals? This
March 20, 2025
Best Practices for Field Force Management with Proxima Cloud CRM
Enhance Field Force Management with Proxima Cloud CRM: smart control, optimized routing, and advanced analytics for pharmaceutical sales growth. The pharmaceutical industry is evolving rapidly,
March 5, 2025
Proxima Cloud CRM: Q4 2024 Release Highlights | Proxima Research
Welcome to the Future of CRM Innovation Proxima Cloud CRM continues to redefine excellence in customer relationship management. The Q4 2024 release introduces a comprehensive
January 8, 2025
Proxima Research Participated as an Exhibitor at Reuters Events: Pharma Customer Engagement USA 2024
On October 22-23, 2024, Proxima Research proudly participated as an exhibitor at the Reuters Events: Pharma Customer Engagement USA 2024 in Philadelphia, Pennsylvania. This prestigious event brought together over
October 24, 2024
Optimizing Pharma and Medical Campaigns: The Power of Omnichannel Marketing Strategies and Automation
Effectively engaging healthcare professionals (HCPs) requires a coordinated and impactful marketing approach. By leveraging omnichannel marketing strategies, pharmaceutical companies can ensure personalized and consistent communication
January 11, 2024