What changes are shaping customer relationship management systems in the pharmaceutical industry? How are digitalization, artificial intelligence, and data analytics transforming the way pharmaceutical companies
Proxima Cloud CRM Success Stories: Olpha (Olainfarm). Olpha, formerly Olainfarm, is a leading pharmaceutical company with a strong presence in 12 countries. Established in 1965
Digital communication channels are reshaping how pharmaceutical companies interact with experts in the medical field. Sales and marketing teams are looking for ways to increase
Why is it important for pharma companies to speak in a language that physicians and patients can hear?Today, it’s not enough to simply send offers
Today, in the healthcare system, where accuracy, speed, and personalization play a decisive role, the quality of interaction with healthcare professionals (HCPs) becomes a strategically
Customer relationship management systems (CRM systems) have evolved beyond simple contact databases. We’ve witnessed a major shift in recent years: from on-premises solutions with manual
Did you know that pharmaceutical sales representatives spend up to 40% of their valuable time on administrative tasks instead of engaging with healthcare professionals? This
Enhance Field Force Management with Proxima Cloud CRM: smart control, optimized routing, and advanced analytics for pharmaceutical sales growth. The pharmaceutical industry is evolving rapidly,
Welcome to the Future of CRM Innovation Proxima Cloud CRM continues to redefine excellence in customer relationship management. The Q4 2024 release introduces a comprehensive
On October 22-23, 2024, Proxima Research proudly participated as an exhibitor at the Reuters Events: Pharma Customer Engagement USA 2024 in Philadelphia, Pennsylvania. This prestigious event brought together over
