AI That Works for Pharma:
Smarter CRM, Smarter Decisions
Proxima Cloud CRM combines AI-powered chatbots and photo recognition technology to optimize field force performance, improve compliance, and reduce operational costs.
Why AI in Pharma?
Our customized solutions help Sales & Medical Representatives track performance, streamline workflows, and optimize routine tasks. With these tools, they can more effectively manage their HCP and HCO base, improve efficiency, and consistently deliver better results for overall company success.
Proxima AI Chatbot
Smarter support. Faster answers. Right inside your CRM.
Proxima AI Chatbot gives your sales team instant, 24/7 assistance directly in Proxima Cloud CRM. It answers routine questions, provides quick access to orders and customer records, and helps global teams work without delays — in any time zone, in any language.
Simplifies daily routines by instantly answering how-to questions and handling basic queries. This reduces the workload on your support team and keeps sales reps focused on selling.
Fully embedded in Proxima Cloud CRM. Users can instantly access orders, invoices, and customer data without switching between systems.
Always online. Whether your teams are in Europe, Asia, or the Americas, they get the help they need, whenever they need it.
Supports 20+ languages, removing communication barriers and ensuring smooth collaboration for global teams and patients.
Would you like to be contacted, learn more about our product, or receive personalized advice?
AI Photo Recognition
Turn every shelf photo into measurable business value.
With Proxima’s AI Photo Recognition, pharmaceutical companies can automatically recognize product placement, track shelf share, and ensure compliance — with speed, accuracy, and full transparency.
How it works?
Proxima Cloud CRM addresses key technology challenges, such as costly deployment processes, inefficient local teams, and the need to manage devices across regions, while minimizing IT vulnerabilities and improving operational efficiency.
Capture photos during pharmacy visits
Upload photos to the visit card
Automatic API Integration
Automatically send photos* via API for medication and package recognition
Analyze data in the Power BI dashboard
- Number of photos
- Number of nearby packages and SKUs
- Competitive environment
Results
The throughput capacity is 500,000 photos for searching a single medication per month
Capture photos during pharmacy visits
Upload photos to the visit card
Automatic API Integration
Automatically send photos* via API for medication and package recognition
Analyze data in the Power BI dashboard
- Number of photos
- Number of nearby packages and SKUs
- Competitive environment
Results
The throughput capacity is 500,000 photos for searching a single medication per month
of medications and packaging — no manual checks required.
into shelf compliance and competitive dynamics.
to filter data by pharmacy, region, brand, or SKU.
compare actual shelf presence vs. planned targets, track trends, and spot gaps.
ready to use without lengthy training or complex setup.
Photo AI Recognition:
How It Works
1. The user photographs the pharmacy shelf
In the “AI for Photos” module, a sales rep takes a picture of the shelf using a smartphone or tablet.
2. The system automatically analyzes the image
AI identifies all products: brands, formats, facings, price tags, and SKU availability.
3. The user receives instant
insights
Within seconds, the CRM provides key metrics: share of shelf, shelf fill level, planogram deviations, product availability, and competitor presence.
All data is saved to the pharmacy profile and can be used for further analysis and planning.
1. The user photographs the pharmacy shelf
In the “AI for Photos” module, a sales rep takes a picture of the shelf using a smartphone or tablet.
2. The system automatically analyzes the image
AI identifies all products: brands, formats, facings, price tags, and SKU availability.
3. The user receives instant insights
Within seconds, the CRM provides key metrics: share of shelf, shelf fill level, planogram deviations, product availability, and competitor presence.
All data is saved to the pharmacy profile and can be used for further analysis and planning.
Would you like to be contacted, learn more about our product, or receive personalized advice?
What does a user's dashboard look like?
Overall performance
Filter block for customizing data selection by:
*period (month, year) *brand portfolio and SKUs
A diagram with the dynamics of SKU recognition in the photo in a section:
*Total number of photos taken
*Compared to own SKUs
*In comparison with the SKU of the competitive group
Data on top SKUs and brands
to track which competitive group the drugs are in*
*The size of the blocks depends on the number of recognized drug packages during the visit
The report designer allows Field Force to parameterize data for deeper analysis:
*View all visits to pharmacies for each medical representative
*compare sales in pharmacy chains for a certain period (month, year)
Why Choose Proxima Cloud CRM with AI
Pharma companies today need more than just a CRM — they need a platform that thinks, analyzes, and supports teams in real time. Proxima Cloud CRM combines advanced AI Chatbot assistance and AI Photo Recognition to give you:
automate routine tasks and free your team for strategic work.
get instant insights from shelves to sales in one place.
track compliance, performance, and market dynamics with clear metrics.
support for global teams, multiple languages, and unlimited users.
reduce costs, boost productivity, and improve customer satisfaction.
With Proxima Cloud CRM, you’re not just adopting software — you’re gaining a future-ready partner to lead your business into the AI-driven era of pharma.