GeoForce
Proxima Cloud CRM provides advanced territory optimization capabilities through its AI-powered Territory Balancing module. By analyzing over 100 parameters, this intelligent tool identifies optimal coverage areas for medical representatives, recommending the most effective distribution of healthcare professionals based on their potential. This ensures balanced workloads, maximized territory efficiency, and enhanced field force productivity—all integrated seamlessly within the Proxima ecosystem.
track business performance
track the number of nosologies
manage for effective scheduling
set the desired coverage or number of repetitions
Determine the optimal frequency
control fuel and time to optimize resources
GeoForce
Key benefits
Proxima CRM is designed to optimize your field force by ensuring efficient allocation of resources at the city/territory level. This allows for effective coverage, achieving optimal outreach to doctors and medical institutions based on specialty and territory potential. The platform provides a unified data space, creating an integrated system for all company-wide decision-making.
Efficient resource allocation across cities and territories.
Ensuring optimal reach of doctors and institutions by specialty and territory potential, increasing the effectiveness of field activities.
A single platform that centralizes all company data for clear, faster decision-making.
Detect gaps in coverage or overlapping visits across regions.
Streamline field force time and resource use.
Use “brick-level” data for precise planning and analysis.
GeoForce Module
How do Proxima tools help pharmaceutical companies meet the needs of healthcare industry?
Medical Representative
Challenges
- Unreached target HCPs/HCOs.
- Unclear territory boundaries.
- Non-optimal visit routes
- Low coverage of target audience.
- No transparent connection between visits and sales.
- Balanced territory allocation.
KPI
Measure the percentage of assigned doctors visited versus the total target list.
Track how well the potential of each assigned territory is covered in terms of visits and engagement.
Monitor the completion and effectiveness of marketing/promotional activities in the field.
How GeoForce helps:
Target pharmacies on each territory.
Identify unvisited high-potential pharmacies.
Optimize routes and visits.
Track sales at territory level.
Results:
+10% audience coverage.
–6% transport costs.
No overlap in rep visits.
+15% market share in promoted groups.
+23% rep productivity.
Regional manager
Challenges
- Lack of transparency in team activities at all levels.
- Difficulty in tracking the productivity of medical representatives and the impact on their effectiveness.
- Inability to track sales at the territory level.
- Loss of important insights into sales and market potential.
KPI
- Execution of the sales plan.
- Sales at the regional level.
- Fulfilment of the norm of double visits of medical representatives.
How GeoForce helps:
Analyze regional potential for smarter planning.
Spot high-value pharmacies without visits.
Ensure full visibility of rep activities and sales.
Results:
+15% sales in priority areas.
–20% travel time via better visit planning.
+10% pharmacy coverage through precise targeting.
Heads of Sales Force and SFE
Challenges
Lack of visibility into the activities of medical representatives and regional managers, making it harder to monitor productivity and drive effectiveness
Limited insight into territory-level sales, reducing understanding of market potential and missed opportunities for optimization.
KPI
- Total sales: This measures the total sales made in the region.
- Medical Representative Performance: This measures the productivity of medical representatives based on their sales and visits.
How GeoForce helps:
Full visibility of rep visits and sales.
Territory-level sales tracking.
Smarter resource allocation to boost KPIs.
Results:
+23% rep productivity.
Reduced visit overlap, better coverage.
+18% sales growth in weak territories.
Business unit head
Challenges
- Lack of data for strategic planning can lead to an inability to develop effective business development strategies and identify potential growth opportunities.
- Inability to track sales dynamics, growth, market share, and competitive environment.
KPI
- Total sales: measures the total sales generated in a region.
- Market share: measures the market share held by a product or brand.
How GeoForce helps:
Spot trends with market insights.
Monitor sales, share, and competitors.
Use real-time data to optimize campaigns.
Results:
+25% market share growth in target segments.
+12% sales boost from new opportunities.
–15% marketing waste through optimized spend.
Marketing Director/Product Manager
Challenges
- Insufficient granularity of market analysis data can make it difficult to develop effective marketing strategies and identify potential growth opportunities.
- Challenges with performance tracking
KPI
- Market share: measures the market share held by a product or brand.
- Marketing campaign effectiveness: measures how effective marketing campaigns attract new customers and drive sales.
How GeoForce helps:
Analyze markets to spot trends.
Track campaigns in real time.
Monitor competitors for growth insights.
Results:
+20% campaign efficiency.
+10% sales growth from competitive insights.
+15% higher conversion with precise targeting.
Top manager
Challenges
- Lack of accurate data for effective strategic planning.
- Insufficient transparency of the team structure overview.
- Difficulties in determining the team’s sales and KPIs
KPI
- Total sales generated in the region.
- Market share held by the product or brand.
How GeoForce helps:
Plan strategy with real-time data.
Monitor sales and marketing results.
Track team performance against KPIs.
Key Value:
- Transparency with clear metrics.
- Full activity monitoring.
- Higher efficiency and growth.
Results:
+30% revenue growth.
+18% sales efficiency.
+22% team productivity.
Risks for business and their impact
Pharmaceutical companies risk missing goals and losing market opportunities without effective territory management and team alignment. With GeoForce, every action of your team drives measurable results and optimized reach.
How GeoForce helps to avoid these risks
Quantitative results of tracking promotional activity of medical representatives.
Identifying priorities for medical representatives when planning visits to target audiences
Optimal, transparent and balanced distribution of territories between medical representatives.
Responsibility of medical representatives for promotional activities.
Optimization of routes to visit a medical representative.
How GeoForce helps to avoid these risks
Use the most popular channels and tools for building effective remote communications with HCP in real time
Quantitative results of tracking promotional activity of medical representatives
Territory optimization for medical representatives
Clear priorities for visits to target audiences
Responsibility of medical representatives for promotional activities
Balanced and transparent
territory distribution
How does GeoForce integrate into processes?
