Proxima Research has been featured in Panorama Farmacêutico, a leading Brazilian media platform covering the pharmaceutical industry.
The article explores how pharmaceutical companies can connect field activities, digital communication, analytics, and AI within one integrated ecosystem. It also highlights Proxima Research’s growing presence in Brazil and its approach to building more personalized, data-driven engagement with healthcare professionals, pharmacies, and healthcare organizations.
Carla Ferrari, Country Head Brazil, and Eduardo Martinez, Executive Account Manager, shared how Proxima Research combines global pharmaceutical expertise, flexible low-code technology, embedded Power BI analytics, and integrations with channels such as WhatsApp and email.
The article also covers the role of Proxima Cloud CRM in providing secure and scalable data infrastructure and explains how AI can support more efficient processes and better-informed business decisions across the pharmaceutical industry.
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