The pharmaceutical industry is constantly evolving, demanding smarter, faster, and more reliable tools to support sales operations, territory management, and strategic planning. With this in mind, we are proud to introduce GeoForce 2.0 — the next generation of our powerful geospatial solution, now fully integrated within the Proxima Cloud CRM ecosystem.
This upgrade is much more than a system refresh. GeoForce 2.0 has been redesigned to combine the trusted functionalities of the previous version with a modern interface, enhanced performance, and seamless connectivity to Proxima Cloud. The result is a robust, intuitive solution that empowers pharmaceutical teams to make data-driven decisions with unprecedented precision.
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What’s New in GeoForce 2.0
- Drawing and Editing Territories: Create and adjust territories by region, city, district, or fully customized polygons.
- Balancing Territories: Optimize allocation based on healthcare specialists, turnover, or target organizations.
- Enhanced Map Layers: Visualize critical data such as specialist concentration, sales turnover, and visit frequency directly on interactive maps.
- Dynamic Filters: Tailor views by region, organization type, sales, visits, and other parameters.
- User-Specific Colors and Assignments: Assign distinct visual identifiers for territories to simplify management and reporting.
- Search and Navigation: Locate organizations and territories faster with improved search functions.
- Automatic Highlighting of Unassigned Territories: Detect and address gaps in coverage instantly.
- Catchment Areas: Define precise zones by travel time or distance for smarter planning.
- Sales and Visit Tracking: Monitor activity and performance metrics in real time.
- Excel/CSV Export: Export datasets for offline analysis, presentations, or strategic reporting.
Why This Upgrade Matters
The shift to GeoForce 2.0 marks a significant step forward in the way pharmaceutical organizations approach territory management. By combining advanced analytics with intuitive usability, the platform provides:
Faster performance and smoother navigation through a redesigned interface.
Integrated Google Maps for a modern and visually clear mapping experience.
Greater operational efficiency, ensuring that teams spend less time on administrative tasks and more time engaging with HCPs.
Improved market insights, allowing organizations to identify opportunities, adjust coverage, and optimize resource allocation in real time.
This is more than just a software upgrade — it is a strategic advantage for pharmaceutical companies navigating today’s competitive and highly regulated environment.
Implementation on Proxima Cloud
A major highlight of GeoForce 2.0 is its seamless integration with Proxima Cloud CRM. This means that territory data, field force activities, operations and reporting are all connected within a single ecosystem.
For sales teams, this translates into:
Unified access to customer and territory data in one platform.
Smarter planning, supported by AI-driven insights and predictive analytics from Proxima Cloud.
Streamlined workflows, reducing duplication and ensuring consistency across commercial operations.
Scalability, enabling both local affiliates and global organizations to align strategy while adapting to regional market needs.
The integration ensures that every insight generated in GeoForce is actionable, measurable, and directly connected to your broader commercial strategy.
