Proxima Cloud CRM success stories: Grindeks Group, an international pharmaceutical company.
Grindeks, a leading pharmaceutical manufacturer in the Baltic states operating since 1946, focuses its activities on the following areas:
- development, production, and sale of original pharmaceutical products;
- production of generics and active pharmaceutical ingredients;
- pharmacovigilance – timely identification and prevention of adverse effects of medications.
BUSINESS CHALLENGES
Grindeks was looking for an efficient customer relationship management tool specifically designed for pharmaceutical companies, one that could be quickly implemented, offer the necessary scalability, and provide ongoing support.
SOLUTIONS
- PROXIMA CLOUD CRM Proxima Cloud CRM – a new-generation CRM with ready-made modules for efficient territory management, enabling medical representatives to quickly capture, store, and track critical activities. Proxima Cloud CRM enhances flexibility and scalability, offering tailored solutions for pharmaceutical companies of all sizes.
- AXIOMA Axioma – syndicated database of doctors, pharmacists, and healthcare facilities.
DESCRIPTION:
Proxima Research has developed tailor-made solutions for pharmaceutical companies, including the Proxima Cloud CRM system and the HCOs/HCPs database, Axioma.
These services were successfully implemented following pilot projects, during which essential processes were configured, and the system was customized to meet Grindeks’ specific needs and preferences.
During the implementation phase, comprehensive technical support was provided to ensure the team’s smooth operation. After deployment, ongoing support continued as needed, ensuring seamless functionality for the client.
COUNTRIES
Coverage of countries with Proxima Research products:
Proxima Cloud CRM + Axioma: Romania, Bulgaria, Poland, Kazakhstan, Uzbekistan
Proxima Cloud CRM only: Latvia, Moldova, Kyrgyzstan, Georgia, Azerbaijan PRODUCT
RESULT
The partnership with Proxima Research has successfully addressed Grindeks’ needs across multiple countries. The pharmaceutical solutions facilitated swift deployment, seamless integration, and dependable technical support, increasing the company’s efficiency.
CUSTOMER EXPERIENCE
Proxima Cloud CRM :
As the company operates in multiple countries, it needed a reliable international technology partner to automate its operations. The successful deployment of Proxima Cloud CRM in one country resulted in a tender win, paving the way for expanding our partnership into new markets.
Proxima Cloud CRM + Axioma :
The successful implementation of Proxima Cloud CRM and the syndicated HCOs/HCPs database, Axioma, in the multinational pharmaceutical company Grindeks Group, whose products are sold in 103 countries worldwide.
Learn more
about how to integrate data from Axioma and manage information about medical professionals and institutions in your CRM system. Try the free demo version.
