Why Pharma Needs Omnichannel: New Rules for Engaging Physicians and Patients
Why is it important for pharma companies to speak in a language that physicians and patients can hear?Today, it’s not enough to simply send offers
August 31, 2025
Why is it important for pharma companies to speak in a language that physicians and patients can hear?Today, it’s not enough to simply send offers
Geomarketing is a modern approach to sales organization and territory management. An optimized approach to resource allocation in sales territory management and interaction with Healthcare
Customer relationship management systems (CRM systems) have evolved beyond simple contact databases. We’ve witnessed a major shift in recent years: from on-premises solutions with manual
From April 9 to 11, 2025, Proxima Research proudly participated in Reuters Pharma in Barcelona, where global leaders, innovators, and decision-makers in life sciences gathered
In the fast-paced digital transformation environment of the pharmaceutical industry, expectations around CRM support and efficiency have never been higher. Pharmaceutical businesses require not only
Did you know that pharmaceutical sales representatives spend up to 40% of their valuable time on administrative tasks instead of engaging with healthcare professionals? This
Effectively engaging healthcare professionals (HCPs) requires a coordinated and impactful marketing approach. By leveraging omnichannel marketing strategies, pharmaceutical companies can ensure personalized and consistent communication