Custom Objects in Proxima Cloud CRM: Examples and Development Vector
In the first part of the article, “Custom Objects in CRM Systems for the Pharmaceutical Sector”, we reviewed what custom objects in CRM systems are,
June 1, 2026
Blog & News
Proxima Research Earns AWS Life Sciences Competency for Pharma Cloud Solutions
Life Sciences Software Competency Proxima Research is proud to announce that it has achieved the Amazon Web Services (AWS) Life Sciences Competency status. This recognition
May 20, 2026
Custom Objects in CRM Systems for the Pharmaceutical Sector
The pharmaceutical business works with a large amount of complex data: healthcare professionals, healthcare organizations, medical representative visits, territories, products, promotional materials, marketing activities, consent
May 8, 2026
How AI is Changing CRM Systems: Chatbot Support and Next Best Action Recommendation
CRM systems that support artificial intelligence are transforming how businesses collaborate with service recipients. Modern platforms are equipped with advanced technologies such as chatbots and
January 31, 2026
Top 5 Key Pharmaceutical CRM Functions in 2026
Pharmaceutical companies are increasingly shifting from traditional CRM systems to intelligent digital platforms. At the center of these changes are artificial intelligence, advanced analytics, and
January 16, 2026
CRM Trends in the Pharmaceutical Industry 2026: Key Changes and the Future
What changes are shaping customer relationship management systems in the pharmaceutical industry? How are digitalization, artificial intelligence, and data analytics transforming the way pharmaceutical companies
December 30, 2025
From Presentation to Insight: How CLM Helps Pharma Companies Understand Doctors
The pharmaceutical industry has long since moved from one-sided communication with healthcare professionals to dialogue. Modern specialists expect a meaningful discussion based on relevant information
November 25, 2025
AI Chatbot in Proxima Cloud CRM: Automating Support and Enabling Instant Data Access
Modern companies face an enormous volume of customer inquiries and data. The more clients and transactions, the higher the workload on employees — and the
October 17, 2025
Remote Communication with Doctors and Pharmacists: Proxima CRM for Effective Online Engagement
Digital communication channels are reshaping how pharmaceutical companies interact with experts in the medical field. Sales and marketing teams are looking for ways to increase
September 15, 2025
Why Pharma Needs Omnichannel: New Rules for Engaging Physicians and Patients
Why is it important for pharma companies to speak in a language that physicians and patients can hear?Today, it’s not enough to simply send offers
August 31, 2025