In August 2026, Proxima Cloud CRM received two consecutive updates — Release v18.0 and Release v18.1. Version 18.0 expands the capabilities of medical representatives, managers
Analytics in Proxima Cloud CRM covers an ever-growing number of Power BI reports, metrics, and data slices. This gives users more data to work with,
In the first article, “Voice-to-Visit in Proxima Cloud CRM: How AI Turns Voice into Structured CRM Data,” we explained the logic of Voice-to-Visit—from voice transcription
In July 2026, Proxima Cloud CRM received two consecutive updates: v.17 on July 3 and v.17.1 on July 17. The updates cover field team operations,
A medical representative may conduct many field visits during a single workday. After each meeting, the CRM needs to capture which brands were discussed, what
In the first part of the article, “Custom Objects in CRM Systems for the Pharmaceutical Sector”, we reviewed what custom objects in CRM systems are,
Life Sciences Software Competency Proxima Research is proud to announce that it has achieved the Amazon Web Services (AWS) Life Sciences Competency status. This recognition
The pharmaceutical business works with a large amount of complex data: healthcare professionals, healthcare organizations, medical representative visits, territories, products, promotional materials, marketing activities, consent
CRM systems that support artificial intelligence are transforming how businesses collaborate with service recipients. Modern platforms are equipped with advanced technologies such as chatbots and
Pharmaceutical companies are increasingly shifting from traditional CRM systems to intelligent digital platforms. At the center of these changes are artificial intelligence, advanced analytics, and
