BUSINESS CHALLENGE
The company needed a trouble-proof omnichannel tool to reach specific target audiences with personalized event invitations via popular messengers.
DECISION
Proxima OCM
•Personalized invitations for events through omnichannel mailing tools.
Proxima Research provided its Proxima OCM products and successfully started the partnership with Natcofarma Brazil.
•The first project took place in October 2023 and delivered invitations for HEMO to contacts sourced from the Natcofarma database.
RESULTS (HEMO Event)
•Messages sent: 984
•Delivery rate: 70% (693/984)
•Open rate: 38% (265/693)
•CTR: 8% (52/265)
EXPANSION TO SBOC EVENT
The successful experience with Proxima OCM and outstanding mailing results led to expanding the partnership to the second large event — the SBOC Congress.
The mailing was executed in 2 waves, and the results proved the Proxima OCM tool’s effectiveness once again.
RESULTS (SBOC Event)
•Messages sent: 733
•Delivery rate: 84% (616/733)
•Open rate: 39% (241/616)
•CTR: 11% (68/616)
ADDITIONAL INFORMATION
Natcofarma is an actively growing pharmaceutical company.
The Brazilian division of Natcofarma participated in both large annual medical forums:
1.Brazilian Congress of Clinical Oncology (SBOC)
2.Brazilian Congress of Hematology, Hemotherapy, and Cell Therapy (HEMO)
Proxima OCM is a comprehensive platform for omnichannel communications. By leveraging just one channel, Natcofarma significantly expanded its reach, attracting 30% more HCPs (Healthcare Professionals) to their booth at these events.
