Olpha (Olainfarm)
Proxima Cloud CRM Success Stories: Olpha (Olainfarm). Olpha, formerly Olainfarm, is a leading pharmaceutical company with a strong presence in 12 countries. Established in 1965
October 7, 2025
Blog & News
Introducing GeoForce 2.0: The Next Era of Pharma Territory Planning
The pharmaceutical industry is constantly evolving, demanding smarter, faster, and more reliable tools to support sales operations, territory management, and strategic planning. With this in
October 3, 2025
Remote Communication with Doctors and Pharmacists: Proxima CRM for Effective Online Engagement
Digital communication channels are reshaping how pharmaceutical companies interact with experts in the medical field. Sales and marketing teams are looking for ways to increase
September 15, 2025
Why Pharma Needs Omnichannel: New Rules for Engaging Physicians and Patients
Why is it important for pharma companies to speak in a language that physicians and patients can hear?Today, it’s not enough to simply send offers
August 31, 2025
Effective Engagement with Healthcare Professionals and the Omnichannel Capabilities of Modern CRM Systems
Today, in the healthcare system, where accuracy, speed, and personalization play a decisive role, the quality of interaction with healthcare professionals (HCPs) becomes a strategically
July 30, 2025
Natcofarma Brasil
Proxima Cloud CRM Success Stories: Natcofarma Brasil. Country: Brazil Natcofarma Brasil is an actively growing pharmaceutical company.The Brazilian division participates in two key medical events
July 17, 2025
GeoForce: Geomarketing in Sales Management Software for Effective HCP Engagement
Geomarketing is a modern approach to sales organization and territory management. An optimized approach to resource allocation in sales territory management and interaction with Healthcare
June 18, 2025
From Contact Databases to Intelligent Platforms: Comparing Classic and Modern CRM Systems
Customer relationship management systems (CRM systems) have evolved beyond simple contact databases. We’ve witnessed a major shift in recent years: from on-premises solutions with manual
May 14, 2025
Adamed Spain
Proxima Cloud CRM success stories: Adamed Spain. Country: Spain Adamed Spain, part of the Adamed Group, is a leading pharmaceutical and biotechnology company specializing in
May 13, 2025
Optimize Territory Sales Management and Field Force Engagement with GeoForce CRM
In today’s competitive pharmaceutical market, staying ahead requires more than just great products — it demands smart strategies, real-time insights, and powerful business process automation.
April 23, 2025