The pharmaceutical industry has long since moved from one-sided communication with healthcare professionals to dialogue. Modern specialists expect a meaningful discussion based on relevant information
Modern companies face an enormous volume of customer inquiries and data. The more clients and transactions, the higher the workload on employees — and the
Proxima Cloud CRM Success Stories: Olpha (Olainfarm). Olpha, formerly Olainfarm, is a leading pharmaceutical company with a strong presence in 12 countries. Established in 1965
The pharmaceutical industry is constantly evolving, demanding smarter, faster, and more reliable tools to support sales operations, territory management, and strategic planning. With this in
Digital communication channels are reshaping how pharmaceutical companies interact with experts in the medical field. Sales and marketing teams are looking for ways to increase
Why is it important for pharma companies to speak in a language that physicians and patients can hear?Today, it’s not enough to simply send offers
Today, in the healthcare system, where accuracy, speed, and personalization play a decisive role, the quality of interaction with healthcare professionals (HCPs) becomes a strategically
Proxima Cloud CRM Success Stories: Natcofarma Brasil. Country: Brazil Natcofarma Brasil is an actively growing pharmaceutical company.The Brazilian division participates in two key medical events
Geomarketing is a modern approach to sales organization and territory management. An optimized approach to resource allocation in sales territory management and interaction with Healthcare
Customer relationship management systems (CRM systems) have evolved beyond simple contact databases. We’ve witnessed a major shift in recent years: from on-premises solutions with manual
