In May 2026, the Proxima Cloud CRM team introduced several platform updates at once: the main Release v.16.0, as well as minor versions v.16.1 +
In the first part of the article, “Custom Objects in CRM Systems for the Pharmaceutical Sector”, we reviewed what custom objects in CRM systems are,
Life Sciences Software Competency Proxima Research is proud to announce that it has achieved the Amazon Web Services (AWS) Life Sciences Competency status. This recognition
The April Release v.15 Proxima Cloud CRM was built around the practical needs of field teams, marketers and sales managers. We focused on simplifying everyday
The pharmaceutical business works with a large amount of complex data: healthcare professionals, healthcare organizations, medical representative visits, territories, products, promotional materials, marketing activities, consent
In March 2026, Proxima Cloud CRM introduced Release 14 along with the minor update 14.1, delivering significant improvements across four key areas of the ecosystem:
Contents A strategic roadmap preview (in development) A medical representative’s day moves fast. Face-to-face appointments, last-minute cancellations, and constant pressure to make the most of
In February, Proxima Cloud CRM implemented Release v.13 with a focus on flexibility, transparency, and reliability across the CRM system, GeoForce, and Power BI dashboards.
