Proxima Cloud CRM Success Stories: Olpha (Olainfarm).
Olpha, formerly Olainfarm, is a leading pharmaceutical company with a strong presence in 12 countries.
Established in 1965 in Latvia, Olpha specializes in producing high-quality medications for neurological disorders, cardiovascular health, antibacterial treatments, and antiviral therapies. The company actively supports healthcare professionals and patients through educational programs and innovative pharmaceutical solutions.
BUSINESS CHALLENGE
Olpha required a cross-platform CRM solution with an integrated CLM module and a centralized management system to facilitate cross-country analytics across 12 markets. The company needed a system capable of optimizing sales operations, improving HCP engagement, and providing seamless data integration while ensuring compliance with regulatory standards.
SOLUTION
Proxima Cloud CRM was deployed as a comprehensive ecosystem tailored to Olpha’s requirements, enhancing sales force effectiveness and omnichannel engagement.
The solution included:
- Proxima CRM – A robust CRM system for managing field force operations.
- Axioma – A syndicated HCPs/HCOs database for accurate targeting.
- Proxima OCM – A multi-channel communication platform enabling remote engagement with HCPs.
- GeoForce – A territory management and sales optimization tool for the field force.
- Proxima PAS – A strategic sales planning and allocation solution for performance tracking.
RESULTS
The successful implementation of Proxima Cloud CRM + CLM + Axioma led to increased efficiency and data-driven decision-making across Olpha’s 12 markets. Following the CRM integration, the company expanded its digital transformation by adopting:
-
Proxima OCM
for remote HCP engagement.
-
GeoForce
for remote HCP engagement.
-
Proxima PAS
for remote HCP engagement.
This strategic collaboration has strengthened Olpha’s commercial operations, ensuring a seamless and scalable approach to pharmaceutical sales management.
About the Partner
Proxima Research is a global healthcare data and technology provider with 30+ years of expertise, operating in 47 countries. As an AWS Select Tier Partner, it delivers cloud-based solutions for pharma analytics, CRM, and market execution.
Learn About
The cost of the CLM interactive presentation module for medical representatives is included in the Proxima CRM basic tariff plan.
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