
AWS Named Proxima Research Rising Star Technology Partner of the Year
Proxima Research was named a winner of a 2026 Regional AWS Partner Award in the Rising Star Technology Partner of the Year category. The award

Proxima Research was named a winner of a 2026 Regional AWS Partner Award in the Rising Star Technology Partner of the Year category. The award

In the first article, “Voice-to-Visit in Proxima Cloud CRM: How AI Turns Voice into Structured CRM Data,” we explained the logic of Voice-to-Visit—from voice transcription

A medical representative may conduct many field visits during a single workday. After each meeting, the CRM needs to capture which brands were discussed, what

In the first part of the article, “Custom Objects in CRM Systems for the Pharmaceutical Sector”, we reviewed what custom objects in CRM systems are,

Life Sciences Software Competency Proxima Research is proud to announce that it has achieved the Amazon Web Services (AWS) Life Sciences Competency status. This recognition

The pharmaceutical business works with a large amount of complex data: healthcare professionals, healthcare organizations, medical representative visits, territories, products, promotional materials, marketing activities, consent

In February, Proxima Cloud CRM implemented Release v.13 with a focus on flexibility, transparency, and reliability across the CRM system, GeoForce, and Power BI dashboards.

In the world of business intelligence (BI) tools, both Power BI and QlikView are strong contenders, but each offers distinct features and advantages. For Proxima

Business Intelligence in Pharmaceutical Industry defines the pace of digital transformation across the healthcare sector. The pharmaceutical industry is undergoing rapid change, and business analytics