Custom Objects in Proxima Cloud CRM: Examples and Development Vector
In the first part of the article, “Custom Objects in CRM Systems for the Pharmaceutical Sector”, we reviewed what custom objects in CRM systems are,
June 1, 2026
Blog & News
Proxima Research Earns AWS Life Sciences Competency for Pharma Cloud Solutions
Life Sciences Software Competency Proxima Research is proud to announce that it has achieved the Amazon Web Services (AWS) Life Sciences Competency status. This recognition
May 20, 2026
Custom Objects in CRM Systems for the Pharmaceutical Sector
The pharmaceutical business works with a large amount of complex data: healthcare professionals, healthcare organizations, medical representative visits, territories, products, promotional materials, marketing activities, consent
May 8, 2026
Release v.13: Proxima Cloud CRM Advances in Flexibility, Transparency and Reliability
In February, Proxima Cloud CRM implemented Release v.13 with a focus on flexibility, transparency, and reliability across the CRM system, GeoForce, and Power BI dashboards.
March 17, 2026
Power BI vs. QlikView: Which BI Tool is Right for Your Business?
In the world of business intelligence (BI) tools, both Power BI and QlikView are strong contenders, but each offers distinct features and advantages. For Proxima
March 5, 2026
Business Intelligence In Pharmaceutical Industry — Analytics Ecosystem And BI Integration In CRM
Business Intelligence in Pharmaceutical Industry defines the pace of digital transformation across the healthcare sector. The pharmaceutical industry is undergoing rapid change, and business analytics
February 19, 2026
How AI is Changing CRM Systems: Chatbot Support and Next Best Action Recommendation
CRM systems that support artificial intelligence are transforming how businesses collaborate with service recipients. Modern platforms are equipped with advanced technologies such as chatbots and
January 31, 2026
Top 5 Key Pharmaceutical CRM Functions in 2026
Pharmaceutical companies are increasingly shifting from traditional CRM systems to intelligent digital platforms. At the center of these changes are artificial intelligence, advanced analytics, and
January 16, 2026
CRM Trends in the Pharmaceutical Industry 2026: Key Changes and the Future
What changes are shaping customer relationship management systems in the pharmaceutical industry? How are digitalization, artificial intelligence, and data analytics transforming the way pharmaceutical companies
December 30, 2025