Proxima Cloud CRM success stories: Asfarma. Country: Turkey.
Asfarma is a leading Turkish pharmaceutical company headquartered in Istanbul and one of Turkey’s major exporters of pharmaceutical products. The company markets and distributes medicines, dietary supplements, dental products, and medical devices across multiple international markets, including Central Asia and CIS countries.
Asfarma promotes 120+ pharmaceutical brands across therapeutic areas such as cardiology, gynecology, neurology, dermatology, pediatrics, and gastroenterology. The company employs over 450 professionals from 11 countries, enabling it to manage commercial operations across diverse markets.
BUSINESS CHALLENGE
Asfarma needed one global CRM provider to support its growing international operations and replace its legacy CRM system without disrupting field force activities.
The company required a solution that could:
- support multiple countries and languages
- ensure centralized management of field operations
- provide consistent reporting and analytics
- integrate high-quality HCP data for accurate targeting
SOLUTION
Proxima Research implemented the Proxima Cloud CRM ecosystem, including:
- Proxima Cloud CRM – a flexible CRM system designed for pharmaceutical sales teams
- Axioma – a syndicated database of healthcare professionals and healthcare organizations
The project started with one pilot country and was later expanded to seven additional countries in Central Asia.
Key implementation highlights:
- Smooth transition from the previous CRM to Proxima Cloud CRM within 10 months
- Multilingual CRM system adapted for all local teams
- Integration with the Axioma HCP database
- Continuous technical support and system customization
The project lasted three years, during which Proxima fully covered Asfarma’s operational requirements using the combined capabilities of Proxima Cloud CRM and Axioma.
RESULTS
The implementation enabled Asfarma to standardize and scale its commercial operations across multiple markets successfully.
Key outcomes include:
- Expansion from 1 to 8 countries using the CRM system
- Successful migration from the legacy CRM platform
- Multilingual system adoption across international teams
- Improved sales coordination, reporting transparency, and operational efficiency
CONCLUSION
The partnership with Proxima Research provided Asfarma with a scalable digital infrastructure supporting its continued growth across Central Asia.
Learn more
about the complete Proxima Cloud CRM ecosystem and the powerful Axioma database of healthcare professionals and healthcare institutions. Get a free demo and a personal consultation with a specialist.
Note: this material uses screenshots from a demo environment with anonymized or simulated data that does not belong to real individuals.
