The pharmaceutical industry is constantly evolving, demanding smarter, faster, and more reliable tools to support sales operations, territory management, and strategic planning. With this in
Today, in the healthcare system, where accuracy, speed, and personalization play a decisive role, the quality of interaction with healthcare professionals (HCPs) becomes a strategically
Our comprehensive “Key Features Checklist: What to Look for in a Pharma CRM” cuts through the confusion, empowering you to evaluate CRM solutions with confidence.
Proxima Cloud CRM Success Stories: Natcofarma Brasil. Country: Brazil Natcofarma Brasil is an actively growing pharmaceutical company.The Brazilian division participates in two key medical events
For any company in the pharmaceutical industry, data privacy is not just a requirement—it’s the foundation of the business. Marketing strategies, unique databases, visit plans,
Geomarketing is a modern approach to sales organization and territory management. An optimized approach to resource allocation in sales territory management and interaction with Healthcare
Customer relationship management systems (CRM systems) have evolved beyond simple contact databases. We’ve witnessed a major shift in recent years: from on-premises solutions with manual
Proxima Cloud CRM success stories: Adamed Spain. Country: Spain Adamed Spain, part of the Adamed Group, is a leading pharmaceutical and biotechnology company specializing in
From April 9 to 11, 2025, Proxima Research proudly participated in Reuters Pharma in Barcelona, where global leaders, innovators, and decision-makers in life sciences gathered
In today’s competitive pharmaceutical market, staying ahead requires more than just great products — it demands smart strategies, real-time insights, and powerful business process automation.
