GSK Ukraine
Proxima Cloud CRM Success Stories: GSK Ukraine. Country: Ukraine GSK is one of the leading international research-based pharmaceutical companies headquartered in the United Kingdom. The
July 13, 2026
Blog & News
More Efficient Planning, More Data, And More Stable System Performance: Release v.16 Proxima Cloud CRM Is Now Available
In May 2026, the Proxima Cloud CRM team introduced several platform updates at once: the main Release v.16.0, as well as minor versions v.16.1 +
June 18, 2026
Custom Objects in Proxima Cloud CRM: Examples and Development Vector
In the first part of the article, “Custom Objects in CRM Systems for the Pharmaceutical Sector”, we reviewed what custom objects in CRM systems are,
June 1, 2026
Release v.15 Proxima Cloud CRM: less manual work, more convenient features and concise analytics
The April Release v.15 Proxima Cloud CRM was built around the practical needs of field teams, marketers and sales managers. We focused on simplifying everyday
May 15, 2026
Top 5 Key Pharmaceutical CRM Functions in 2026
Pharmaceutical companies are increasingly shifting from traditional CRM systems to intelligent digital platforms. At the center of these changes are artificial intelligence, advanced analytics, and
January 16, 2026
Why Pharmaceutical Companies Are Moving Their CRM Workflows to AWS-Native Platforms
The pharmaceutical industry is undergoing rapid transformation driven by stricter regulations, increasing competition, and the need to manage sensitive, complex data efficiently. Within this context,
December 15, 2025
Proxima Research — Member Of The Global AWS ISV Accelerate Partner Program
Amazon Web Services Proxima Cloud CRM provides scalable, omnichannel, and multilingual support for pharmaceutical sales based on Amazon Web Services infrastructure technologies. On August 20,
November 30, 2025
Introducing GeoForce 2.0: The Next Era of Pharma Territory Planning
The pharmaceutical industry is constantly evolving, demanding smarter, faster, and more reliable tools to support sales operations, territory management, and strategic planning. With this in
October 3, 2025
Why Pharma Needs Omnichannel: New Rules for Engaging Physicians and Patients
Why is it important for pharma companies to speak in a language that physicians and patients can hear?Today, it’s not enough to simply send offers
August 31, 2025
Effective Engagement with Healthcare Professionals and the Omnichannel Capabilities of Modern CRM Systems
Today, in the healthcare system, where accuracy, speed, and personalization play a decisive role, the quality of interaction with healthcare professionals (HCPs) becomes a strategically
July 30, 2025