GSK Ukraine
Proxima Cloud CRM Success Stories: GSK Ukraine. Country: Ukraine GSK is one of the leading international research-based pharmaceutical companies headquartered in the United Kingdom. The
July 13, 2026
Blog & News
Release v.15 Proxima Cloud CRM: less manual work, more convenient features and concise analytics
The April Release v.15 Proxima Cloud CRM was built around the practical needs of field teams, marketers and sales managers. We focused on simplifying everyday
May 15, 2026
Custom Objects in CRM Systems for the Pharmaceutical Sector
The pharmaceutical business works with a large amount of complex data: healthcare professionals, healthcare organizations, medical representative visits, territories, products, promotional materials, marketing activities, consent
May 8, 2026
Faster Sync, Smarter Planning, Deeper Analytics: Proxima Cloud CRM Release v.14
In March 2026, Proxima Cloud CRM introduced Release 14 along with the minor update 14.1, delivering significant improvements across four key areas of the ecosystem:
April 21, 2026
Smart Assistant for Proxima Cloud CRM: Building the Foundation for Smarter Field Decisions
Contents A strategic roadmap preview (in development) A medical representative’s day moves fast. Face-to-face appointments, last-minute cancellations, and constant pressure to make the most of
April 13, 2026
Release v.13: Proxima Cloud CRM Advances in Flexibility, Transparency and Reliability
In February, Proxima Cloud CRM implemented Release v.13 with a focus on flexibility, transparency, and reliability across the CRM system, GeoForce, and Power BI dashboards.
March 17, 2026
How AI is Changing CRM Systems: Chatbot Support and Next Best Action Recommendation
CRM systems that support artificial intelligence are transforming how businesses collaborate with service recipients. Modern platforms are equipped with advanced technologies such as chatbots and
January 31, 2026
Top 5 Key Pharmaceutical CRM Functions in 2026
Pharmaceutical companies are increasingly shifting from traditional CRM systems to intelligent digital platforms. At the center of these changes are artificial intelligence, advanced analytics, and
January 16, 2026
CRM Trends in the Pharmaceutical Industry 2026: Key Changes and the Future
What changes are shaping customer relationship management systems in the pharmaceutical industry? How are digitalization, artificial intelligence, and data analytics transforming the way pharmaceutical companies
December 30, 2025