Custom Objects in Proxima Cloud CRM: Examples and Development Vector
In the first part of the article, “Custom Objects in CRM Systems for the Pharmaceutical Sector”, we reviewed what custom objects in CRM systems are,
June 1, 2026
Blog & News
Release v.15 Proxima Cloud CRM: less manual work, more convenient features and concise analytics
The April Release v.15 Proxima Cloud CRM was built around the practical needs of field teams, marketers and sales managers. We focused on simplifying everyday
May 15, 2026
Custom Objects in CRM Systems for the Pharmaceutical Sector
The pharmaceutical business works with a large amount of complex data: healthcare professionals, healthcare organizations, medical representative visits, territories, products, promotional materials, marketing activities, consent
May 8, 2026
Faster Sync, Smarter Planning, Deeper Analytics: Proxima Cloud CRM Release v.14
In March 2026, Proxima Cloud CRM introduced Release 14 along with the minor update 14.1, delivering significant improvements across four key areas of the ecosystem:
April 21, 2026
Smart Assistant for Proxima Cloud CRM: Building the Foundation for Smarter Field Decisions
Contents A strategic roadmap preview (in development) A medical representative’s day moves fast. Face-to-face appointments, last-minute cancellations, and constant pressure to make the most of
April 13, 2026
Release v.13: Proxima Cloud CRM Advances in Flexibility, Transparency and Reliability
In February, Proxima Cloud CRM implemented Release v.13 with a focus on flexibility, transparency, and reliability across the CRM system, GeoForce, and Power BI dashboards.
March 17, 2026
Power BI vs. QlikView: Which BI Tool is Right for Your Business?
In the world of business intelligence (BI) tools, both Power BI and QlikView are strong contenders, but each offers distinct features and advantages. For Proxima
March 5, 2026
Business Intelligence In Pharmaceutical Industry — Analytics Ecosystem And BI Integration In CRM
Business Intelligence in Pharmaceutical Industry defines the pace of digital transformation across the healthcare sector. The pharmaceutical industry is undergoing rapid change, and business analytics
February 19, 2026
Top 5 Key Pharmaceutical CRM Functions in 2026
Pharmaceutical companies are increasingly shifting from traditional CRM systems to intelligent digital platforms. At the center of these changes are artificial intelligence, advanced analytics, and
January 16, 2026
Introducing GeoForce 2.0: The Next Era of Pharma Territory Planning
The pharmaceutical industry is constantly evolving, demanding smarter, faster, and more reliable tools to support sales operations, territory management, and strategic planning. With this in
October 3, 2025